Choose from more than 30 different online game concepts.
Set your campaign objectives and pick the right game concept to meet your goals. Whether you want to boost your database or engage deeper with your audience, we offer different game concepts that can help you succeed. Read more below for a full overview of our different game concepts.
At Playable “game concepts” are the concepts in which you can create a playable experience. We have over 30 different concepts which we have grouped into three distinct categories.
A great way to gather leads.
This game category often represents formats that are recognized from the physical world. Luck-based games don’t require a lot of interpretation from your audience, which means a lot of people will engage with these game concepts.
When you want others to learn.
This game category requires that your audience must demonstrate knowledge to do well in this game concept. When done right, this enables you to see a very high level of engagement with your branded game.
Let people test how good they are.
This game category requires effort and focus from your audience. Done right, these games can create a unique, memorable and long lasting experience for your target audience. Skill games are a great way to engage your audience.
Tap into audiences’ desire to prove their knowledge with these game concepts.
With our Advent Calendar, you can host small daily competitions throughout the entire month. Every day, your customers can visit the campaign, scratch a field, and answer a question.
Playable’s Guess The Image game allows you to present your customers with visual content such as new product series, increasing brand awareness, or conveying a particular message.
Guess The Word tests your participants’ knowledge in a fun and challenging way, making them concentrate closely on the items and products of your choice.
This game is a variation of the Playable Quiz module. Quizzes are good for getting your target audience to interact with your content.
The Playable Personality Test gives you exciting opportunities to activate your target audience. The Personality Test can be a fun and informal campaign that is also used as a product selector.
Place The Item is a quick and fun way to test your target audiences’ knowledge of your products and offers and also helps you gather valuable customer insights.
The Polling game can be applied in several different situations. It can be used when launching a new product or logo to ask customers which one they like best.
With Prediction, you can get information about your customers’ opinions and wishes in a fun and engaging way.
From the Playable platform, you can set up your own Priority Puzzle where you ask participants to set certain graphic elements in the correct order before time runs out.
Using fun and challenging questions, you can test your customers’ knowledge about specific subjects, including your products and your company’s core values.
Use the Survey function in the Playable platform to gather feedback and/or insights into your customers’ experiences or your products.
Use fun and challenging questions and video to test your customers’ knowledge about specific subjects.
Inspired by the tradition of celebrating the four Sundays of Advent, the weekly Advent Calendar invites your customers to open one door per week.
Skill games
Skill games allow audiences to tap into their desire to compete with these game concepts.
Puzzles can be both exciting and fun when they challenge your customers’ ability to figure out how things fit together.
Showcase new products or releases in a visual and interactive way. Grab your customers’ attention and have them choose their favorite out of a series of options, from one to 20.
With the Playable platform, you can build a Sliding Puzzle game yourself. This game concept is particularly suitable for activation of the most loyal members of your target audience.
Your participants have to memorize what is on the back side of each card they flip in order to match them in pairs.
Hit The Target engages your audience in a fun way. It’s like an updated version of a classic arcade game.
With Spot The Difference, participants must find a set number of errors in one of two matching images within a time limit.
Using Swipe It is a fun way to quickly get your customers’ opinions on products while familiarizing them with your offers. It functions like popular dating apps.
The Snake game is our take on the iconic game that gained popularity in the late 1990s.
Luck games
If the objective is to grow your database with leads, these game concepts will accomplish that.
Spin The Bottle is a fun variation on the traditional Wheel Of Fortune, a popular game of luck. In this version, it is not the wheel that spins but the marker in the middle.
This is one of the simplest game concepts on the Playable platform. It is particularly suitable for fast activation of a target audience, and it can be set up quickly on Playable’s platform.
Playable’s fully customizable Wheel of fortune allows your customers to spin the wheel and test their luck.
Participants scratch fields hoping to reveal one or more winning images. This is often used in combination with the Advent Calendar.
In this game, customers try to get three of the same pictures in a row.
Roll The Dice simulates a well-known game of luck, in which a die is shaken around in a cup before being rolled out on to a table.