Game concepts

Choose from more than 30 different online game concepts.

Set your campaign objectives and pick the right game concept to meet your goals. Whether you want to boost your database or engage deeper with your audience, we offer different game concepts that can help you succeed. Read more below for a full overview of our different game concepts.

Ready-to-use games

At Playable “game concepts” are the concepts in which you can create a playable experience. We have over 30 different concepts which we have grouped into three distinct categories.

A great way to gather leads.

Luck games

This game category often represents formats that are recognized from the physical world. Luck-based games don’t require a lot of interpretation from your audience, which means a lot of people will engage with these game concepts.

When you want others to learn.

Knowledge games

This game category requires that your audience must demonstrate knowledge to do well in this game concept. When done right, this enables you to see a very high level of engagement with your branded game.

Let people test how good they are.

Skill games

This game category requires effort and focus from your audience. Done right, these games can create a unique, memorable and long lasting experience for your target audience. Skill games are a great way to engage your audience.

Knowledge Games

An opportunity to test what they know 

Tap into audiences’ desire to prove their knowledge with these game concepts.  

Advent Calendar game concept icon.

Advent Calender

With our Advent Calendar, you can host small daily competitions throughout the entire month. Every day, your customers can visit the campaign, scratch a field, and answer a question.

Guess the image game concept icon.

Guess The Image

Playable’s Guess The Image game allows you to present your customers with visual content such as new product series, increasing brand awareness, or conveying a particular message.

Guess the word game concept icon.

Guess The Word

Guess The Word tests your participants’ knowledge in a fun and challenging way, making them concentrate closely on the items and products of your choice.

Personality test game concept icon.

Personality Test

The Playable Personality Test gives you exciting opportunities to activate your target audience. The Personality Test can be a fun and informal campaign that is also used as a product selector.

Place the item game concept icon.

Place The Item

Place The Item is a quick and fun way to test your target audiences’ knowledge of your products and offers and also helps you gather valuable customer insights.

Poll game concept icon.


The Polling game can be applied in several different situations. It can be used when launching a new product or logo to ask customers which one they like best.

Prediction game concept icon.


With Prediction, you can get information about your customers’ opinions and wishes in a fun and engaging way.

Priority puzzle game concept icon.

Priority Puzzle

From the Playable platform, you can set up your own Priority Puzzle where you ask participants to set certain graphic elements in the correct order before time runs out.

Quiz game concept icon.


Using fun and challenging questions, you can test your customers’ knowledge about specific subjects, including your products and your company’s core values.

Survey game concept icon.


Use the Survey function in the Playable platform to gather feedback and/or insights into your customers’ experiences or your products.

Swipe it game concept icon.

Video Quiz

Use fun and challenging questions and video to test your customers’ knowledge about specific subjects.

Weekly advent calendar playable icn.

Weekly Advent Calender

Inspired by the tradition of celebrating the four Sundays of Advent, the weekly Advent Calendar invites your customers to open one door per week.

Swipe it game concept icon.

Swipe it

Using Swipe It is a fun way to quickly get your customers’ opinions on products while familiarizing them with your offers. It functions like popular dating apps.

Product Selector game concept icon.

Product Selector

Showcase new products or releases in a visual and interactive way. Grab your customers’ attention and have them choose their favorite out of a series of options, from one to 20.

Skill games

Drive engagement with competition

Skill games allow audiences to tap into their desire to compete with these game concepts. 

Luck games

Catch attention with luck games

If the objective is to grow your database with leads, these game concepts will accomplish that.