Customer stories

Learn how B2C and B2B brands use Playable.

Thousands of customers have created unique and immersive brand experiences using Playable (formerly known as Leadfamly). The Playable platform has enabled our customers across industries to drive lead generation, data capture, reactivation, revenue, and engagement

Recommended success stories

“In just a few months of using Leadfamly’s platform, our engagement metrics have multiplied 4x compared to similar campaigns that don’t employ gamification. To us, this means we are definitely on the right track. But perhaps the most impressive thing is how fast our in-house creative team has dreamt up so many different possibilities in the platform. In such a short amount of time, the platform has become a go-to for us. We are looking forward to a future that holds even more gamified campaigns and even greater numbers!”
— Tony Fredriksson, Content Manager + Web Editor, Arla Sweden Read the success story
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“The Leadfamly platform has given us a clear competitive advantage. Without it, the campaign would have taken too much time, been too difficult, and we would have risked operational problems and breakdowns during the campaign. With the platform it all works – I don’t have to worry at all.”
— Allard de Wijkerslooth, Media & Digital Manager, Carlsberg Read the success story
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“We value that the existing game concepts work so well for us. Also, it’s great that we can reskin the games and make them look really on-brand.”
— Adam Pow, Head of Member Engagement and CRM, Virgin Red, Virgin Red Read the success story