Learn how B2C and B2B brands use Playable.
Thousands of customers have created unique and immersive brand experiences using Playable (formerly known as Leadfamly). The Playable platform has enabled our customers across industries to drive lead generation, data capture, reactivation, revenue, and engagement
“In just a few months of using Leadfamly’s platform, our engagement metrics have multiplied 4x compared to similar campaigns that don’t employ gamification. To us, this means we are definitely on the right track. But perhaps the most impressive thing is how fast our in-house creative team has dreamt up so many different possibilities in the platform. In such a short amount of time, the platform has become a go-to for us. We are looking forward to a future that holds even more gamified campaigns and even greater numbers!”
“The Leadfamly platform has given us a clear competitive advantage. Without it, the campaign would have taken too much time, been too difficult, and we would have risked operational problems and breakdowns during the campaign. With the platform it all works – I don’t have to worry at all.”
“We value that the existing game concepts work so well for us. Also, it’s great that we can reskin the games and make them look really on-brand.”
Here’s how Virgin Red uses Playable, and how one campaign achieved the lowest CPA (cost-per-acquisition) in company history.
MANY Digital uses gamification to drive app downloads, activate sport sponsorships, and create 743,400 impressions made through 30 campaigns.
How gamification generated 2.8 million sessions for the Football Association of Finland.
Insurance fund Din Sundhedsfaglige A-kasse used game mechanics to increase member engagement on their Christmas Calendar 6.5x.
This social responsibility campaign grew engagement by 38,000 sessions for Q8 and their strategic partner.
Their gamification campaign resulted in a 74.6% conversion rate and benefited the brand, the partner, and the customers.
Gamification is breaking new ground in the native advertising universe for Ekstra Bladet, including a 50% higher CTR.
QIAGEN’s quizzes keep the medical world educated and informed. One campaign saw 22,868 sessions in a six-week campaign period.
Building a successful e-commerce business in 12 months, fueled by gamification, including a 64.6% conversion rate with their Valentine’s campaign.