Our company

We are Playable

Yes, we recently changed our name from Leadfamly, but our mission remains the same

Important notice: Beware of phishing scam.

We help brands turn their target audience into valuable customers through playable marketing

This is our story… so far:

Customer experience is more important than ever, but the wave of commercial messages competing for people’s attention makes it extremely difficult for brands to gain a foothold. 

Enter gamification and playable marketing. When games are intelligently designed they appeal to the deepest drivers of the human mind and make people connect to brands. It becomes much easier to attract, grow, and retain customers and the business impact is almost inevitable. 

We have created the Playable gamification platform to help companies harness the power of gamification – probably the most flexible, easy-to-use, and effective tool for designing and executing marketing games available.


monthly engaged


countries with monthly
active consumers


employees across
5 office locations

We are professional
without the suit

We’re here to make gamification work for you and believe in direct, informal, and focused interaction. You’ll come to know us as genuine partners.

We are ambitious without the sharp elbows

We know what gamification can do and we won’t rest until everyone is happy. But our ambitions are on your behalf, not our own.

We are generous with what we know

We’re specialists in gamification in marketing and our knowledge is your knowledge. We’ll help you become experts.

We are passionate without the blinders on

We love gamification for what it can accomplish, but we know it isn’t the only solution. We take a holistic approach to your business and marketing.