Frequently Asked Questions
Do you have questions about gamification and how playable marketing can be used? We’ve gathered the most frequently asked questions about gamification in this FAQ
Learn more below
Playable marketing combines interactivity and gamification embedded within any marketing campaign, built specifically to give the audience a unique and valuable brand experience.
To learn more about how you can create playable experiences, take our demo.
The interactivity, delivered through a game is a must-have in the marketer’s toolkit —available any time and best used throughout the customer journey to immerse audiences in playable brand experiences that are meaningful to them, at that point in time.
Playable marketing, through the use of gamification, ignites the human desire to play. Our most ordinary instinct to play facilitates a more valuable exchange. Our need to learn, connect and grow through play is innate. By embedding interactive gameplay into campaigns, marketers can rely on more predictable and positive outcomes.
See how playable marketing works for our customers.
Yes. You certainly can. This is what our customers say:
Hanna Korpimäki, CRM & Data Manager at The Finnish Football Association explains:
“With Playable, you can easily make campaigns that are really on-brand, engaging and work well from start to finish. Therefore, we are now able to support our brand better.”
Read The Finnish Football Association’s success story with gamification here.
Peder Thomsen, Marketing Consultant at Danske Bank states:
“We have managed to create something that the audience engages with to a much higher extent than anything else we have done previously”
Read Danske Bank’s success story with gamification here.
No. Not at all. It’s a myth that gamification is just for fun. By employing the most ordinary human instinct to play, marketers are able to deliver extraordinary results.
Our customers see an average time spent with brand of 67 seconds, 41% average unique registration rate, 63% average game start, and 42% average game completion rate.
Morten Junge Bertelsen, Global Head of E-commerce, Ecooking explains:
“Never limit yourself to thinking that gamification is just a fun add-on to your ‘serious’ marketing machine. Gamification can be used at so many points in your customers’ journey – it can do almost anything.”
See how SOKOS created ‘WOW’ results.
Yes. Gamification works for businesses in any industry, in B2C and B2B. We have customers within retail, fashion, energy, finance, charity, sport, membership, news media, pharmaceuticals, consumer goods, and many more. They are all building playable marketing strategies to:
To learn more about in how you can create playable experiences, by taking our 2 minute demo.
Brands like Würth, Many Digital, and Wärtsila drive great results.
Qiagen, a German provider within the B2B molecular testing world, has implemented gamification and saw a 97.4% conversion rate. Their Senior Global Campaign Manager, Esra Cam, explains:
“Gamification is fantastic for B2B campaigns, and the best way to educate and to inform about complex topics. In our industry, you always have to navigate new learnings and developments, and gamification helps us to provide this information in a quick and playable way.”
See more B2B brand case studies with gamification.
Playable marketing can be applied to solving most marketing challenges, and here are just a few of the outcomes you can expect:
Gamification fits into all stages of the customer journey. Both in B2C and B2B, no matter whether you’re selling products, services, or knowledge. Use playable marketing to:
Learn more by watching our demo.
Playable is a SaaS platform, designed specifically to enable you to build playable marketing activities that drive engagement in brands, products, and services. Playable marketing campaigns are created to be embedded everywhere you meet your audience.
Playable marketing combines interactivity and gamification embedded within any marketing campaign, built specifically to give the audience a unique and valuable in brand experience.
There are over 30 game concepts to choose from that support any marketing objective.
Consumers spend hours a day scrolling through flat content on their mobile devices. How can marketers compete for their audiences’ time and wallet share when everyone uses the same passive marketing toolkit? Coupled with the pressure to deliver increased ROI with fewer resources. Our customers see an average time spent with brand of 67 seconds, 41% average unique registration rate, 63% average game start, and 42% average game completion.
Yes we can!
For more information about the right package and price for you, reach out to our sales team on our contact page.
It depends on several factors, such as whether you already know what you are trying to achieve with the campaign. Do you have assets available or is someone required to create them? How complex will the design be?
In reality, it can take 30 minutes to set up a simple campaign that is designed to capture email addresses but it can also take a number of hours if the campaign is more complex.
It’s more the strategy behind the game than the game building itself that’s most time consuming.
It very much depends on your license. This is something we would want to talk through with you.
We have seen companies get a campaign live the day after they invested in the Playable platform. But typically we see customers having their first playable campaign live within a week. If you already have a clear strategy, people dedicated to implementing campaigns, and know what you want to use it for, then your first campaign can be up and running in no time.
You don’t need to be a developer or a designer to use Playable. Anyone can create games, landing pages, and pop-ups on our platform. No coding skills are required. Think of Playable as your CMS for gamification. You have Facebook, LinkedIn, TikTok etc. for social, and you have us for playable marketing.
Here is what our customer, Esra Cam, Senior Global Campaign Manager, MDx, says about our platform:
“It was so easy for the web designer to work with campaigns in the Playable platform. Everything is pre-created on the platform – all we needed was a designer for the assets, and then we felt ready to go.”
If you do find yourself needing some help, you can always reach out to our support team via chat or reach out to your Customer Success Manager. Use the icon in the platform, on our website, or contact us on our contact page.
Yes, absolutely. We have built an integration hub where you can easily connect your campaigns to social media, Google Analytics, and your CRM or permission databases – and you can do it yourself. Playable has over 70 native integrations in the platform so you can:
Yes. Our product team is constantly working on product development, and uses a product development roadmap in this process. We reevaluate our roadmap regularly based on our own research and insight, input from customers, and in line with our overall strategy. Based on this input we put together a roadmap that seeks to maximize outcomes for our customers on a continuous basis.
Our experiences can be embedded anywhere. Publish your games on your website via an Iframe or build a pop-up. Integrate directly with your B2C or B2B applications. Build a campaign landing page from scratch to support your campaign. You can even use our built in QR code generator to promote in-store on packaging and POS or even at events. Then share your playable campaigns on social media in your newsletter.
No coding skills are required; the platform is built to make it easy to share campaigns where they fit best.
Spend 2 minutes with us and take our demo to learn more.
Yes, of course — take a demo now and/or book a bespoke demo session with one of our gamification specialists.
To speak with a sales representative, give us a shout. We will tailor a meeting specifically to meet your requirements.
Yes and no. Before investing in a licence, you have the option of starting softly with a Proof of Concept campaign (paid) consisting of 3 games to see if playable marketing is a fit for your business and audience. Together with one of our game building experts, you’ll define your goals and choose a game matching that. The Proof of Concept campaign consists of:
Sound interesting? Get in touch with sales here.
Here’s our full contact details.
Not a customer yet? Sales can also be contacted on our contact page.
Are you an existing customer? You can reach our chat support by clicking the chat icon at the bottom right of our website. We’re real people and we’re here to help you. We aim to respond to you within 15 seconds.
You can also reach out to your Customer Success Manager by email or phone.
We offer different levels of support and onboarding dependent on each potential client’s needs. We have a history of excellent service levels and we will be more then happy to discuss further.
We have an overall customer satisfaction rating of 99.6%. Our chat support’s response time is an average of 15 seconds.
Our company language is English, and we offer chat support in English and Danish. But we also have Customer Success Managers speaking English, Danish, Finnish, German, and Dutch.
Yes, of course. Your Customer Success Manager is just an email or call away. We also encourage you to become part of the Game Changers customer community where you’ll be able to share best practices.
“It’s a pleasure working with Leadfamly. There’s always a team member on hand if I have any questions and their proactive team is extending my knowledge of possibilities in the gamification world.”Simon Clausen, Marketing Coorfinator, Q8 Danmark
“It’s a pleasure working with Leadfamly. There’s always a team member on hand if I have any questions and their proactive team is extending my knowledge of possibilities in the gamification world.”
Yes. We have been 27001:2013 certified since 2019. ISO is the international information security management standard. It means that you can feel secure in what we do and how we manage your data and reputation.
Yes. Playable is a company that operates within the European Union, and we are GDPR (General Data Processing Regulation) compliant. To strengthen our GDPR alignment, we have also been ISO certified.
Yes. Please find extended answers to information and data security FAQ’s here.
Don’t hesitate to reach out