Guides
See our collection of e-guides and ebooks on gamification
A comparison of YouGov consumer data to Playable platform: what consumers said was conservative to how they actually behaved.
This e-guide outlines how game mechanics can help brands enhance their digital marketing transformation and create immersive experiences.
This ebook explains how to make your brand stand out during Christmas season with playable marketing.
Get the latest consumer research by YouGov and Playable about gamified marketing campaigns.
What are the challenges within the customer journey, including gaining, targeting and growing, and creating a retention strategy?
What challenges do retail marketers face when generating brand awareness and leads?
This e-guide explores always-on marketing campaign. Why would one turn off campaigns who are turning customers to your brand?