Lower ROI from traditional marketing efforts. Increased fight for consumer attention and their spending. The shift to digital-first strategies.
Brands need to enhance their digital marketing transformation by ensuring their digital marketing actually works.
To do this they need engaging, immersive experiences personalized to the potential customer. Game mechanics are a great way of getting through to the customer because it delivers on all these points.
We use five different game mechanics to entice customers into engaging with your brand.
It’s engaging, immersive, and allows you to create the accurate customer data you need to build continuing campaigns and business. It allows you to get new customers, keep customers engaged and grow customers and revenue.
It’s a circular benefit.
We know the challenges marketers face, and how these can be overcome by game mechanics. And we like to think we know what we’re talking about: every second, two people play a game built in the Playable platform.