What is it, and why does it work?
By combining the human instinct to play with the fundamentals of gamification, we unlock playable marketing. Using interactivity to engage, it inspires meaningful relationships and delivers exceptional marketing performance.
Play is the most ordinary human instinct – it’s how we connect, learn and grow.
Game mechanics are the building blocks for how players interact with a game. Marketing gamification adapts then to incentivise user behaviour in a marketing context.
Desire to win over someone else.
To feel easy-going, lighthearted, and happy.
The opportunity to compare ourselves to others.
A task set to accomplish, an obstacle to overcome.
Incentive, feedback, or even the challenge itself.
Whatever your marketing challenges are, playable marketing delivers effective performance across a spectrum of marketing objectives:
Introduce gamification to your marketing with the Playable platform.