Actions Don’t Align To Intentions

Actions don't align to intentions ebook by Playable.

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We crunched the numbers of YouGov consumer research with aggregated Playable platform data. We found that in many cases, what consumers said in the YouGov survey was conservative to how they actually behaved.

This ebook includes 6 key insights of why actions don’t align to intentions, the most interesting and unique data points collected in games powered by Playable, and mostly importantly, what this means for you and your audience.