Blog

Here’s the latest about gamification in marketing and how you can use playable marketing to attract, engage, and retain your customers

News

Playable reports strong 2024 results with solid profit and continued global growth

Playable has published its annual report for 2024, marking a year of strong commercial performance

Engagement

Top 5 Interactive Marketing Campaigns That Drove Real Results

This blog post dives into some gamified interactive marketing campaigns. Get inspired to create your own!

G2 spring 2025 badges for Playable
News

Playable Named a G2 Leader with Best ROI in Spring 2025 Reports

We’re proud to share that Playable has been named a Leader in G2’s Spring 2025 Gamification Software Reports – and...

Gamification 101

The best gamification examples of 2024

Explore some of the best gamification examples from 2024 and get inspired!

What is gamification
Gamification 101

What is gamification in marketing: a brief guide

This blog post explores the concept of marketing gamification, delving into its definition and uncovering its role in shaping your...

Industry specific

Gamification marketing for FMCG: become a top-of-mind brand

Explore valuable marketing gamification best practices to help you become the go-to choice in your category.

Industry specific

Gamification in retail: how to cultivate unparalleled customer loyalty

Why and how marketing gamification in retail works, plus 7 examples from retail brands to spark your creativity.

Black Friday marketing
Seasonal marketing

Black Friday marketing made easy: drive traffic and boost conversions

Delve into the world of Black Friday marketing, exploring the strategies, trends, and consumer behavior that shape this influential shopping...

Halloween marketing campaigns
Seasonal marketing

Halloween marketing 101: How to cast a spell on your target audience

Learn all the important facts about Halloween marketing and be inspired to create your own successful marketing campaign.

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