In this article, we demonstrate why playable marketing is an optimal method for collecting zero-party data in your marketing strategy....
A great method of data enrichment is to collect zero-party data through interactive and playable experiences. In this article, we...
Data capture in marketing is a must-have. See examples of data capture using gamification, and learn how playable marketing can...
Behavioral science can help marketers grab attention and enhance the customer experience. Here's how.
How to warm up cold leads is no easy task for any marketer or salesperson.
Why is first party (and zero party) data so important? And how can you collect the data that matters?
With a fast approaching HFSS legislation, markters need to act now. Here's how to.
Consumer engagement continues to become more complex and unreliable. Technologies like automation and gamification can help. Here’s how.
It’s a chance to build up your own trusted database by asking for data directly from your audience.