In-store gamification
Playable helps you turn routine shopping trips into playable moments. In-store gamification boosts customer engagement, encourages sales, and drives brand loyalty.
Shoppers often go into a store, even if they plan to buy online. But making those visits exciting and memorable is a constant challenge; store layouts can look similar, products don’t stand out, and the browsing experience can be boring.
Playable enables retailers to transform shopping into a story your customers want to be part of. With marketing gamification, you can craft experiences that engage, entertain, and guide shoppers, all while keeping messaging consistent online and offline.
Invite customers to interact with fun, gamified experiences. The more they play, explore, and engage, the more time they spend discovering your products.
Place gamified campaigns right alongside products or in queues to guide, inspire, and help shoppers discover what’s perfect for them – or simply engage them while they wait.
Use gamification to offer exclusive rewards, gain marketing permissions, and invite shoppers to join your loyalty club – all while they are in your store.
Turn every store visit into part of a unified journey, reinforcing your brand and your promotions, both offline and online.
Offer meaningful rewards like exclusive discounts that encourage shoppers to buy more, boosting basket size and conversions without being pushy.
From idea to impact, our gamification platform empowers retailers to turn their store into something more than products and shelves.
Invite shoppers to access your gamification campaigns through QR codes placed right next to your products.
Use customizable registration forms to capture relevant data and secure marketing permissions, turning footfall into online leads.
Connect Playable with your CRM, loyalty platform, or CDP to sync user profiles, rewards, and segmentation.
Offer exclusive, trackable discount codes to drive sales both in-store and online.
Reward participants immediately in-store with engagement and satisfaction.
Generate scannable QR or EAN bar codes for prizes, delivered via email so shoppers can redeem them directly in-store.
Their gamification campaign resulted in a 74.6% conversion rate and benefited the brand, the partner, and the customers.
This social responsibility campaign grew engagement by 38,000 sessions for Q8 and their strategic partner.
No, every Playable campaign automatically generates a unique QR code that you can use right away for in-store promotion.
Inviting customers to engage with gamification campaigns keeps them in your store longer, makes the shopping trip exciting, and ultimately increases sales due to higher satisfaction and relevant rewards which encourage purchases.
In-store gamification boosts your omnichannel strategy by creating a seamless connection between physical and online shopping. Invite shoppers to scan QR codes, access engaging games, and earn rewards in-store that carry over to your webshop, mobile app, or loyalty program. This consistency makes the journey feel seamless across every touchpoint, leaving a positive lasting impression of your brand.
Gamification enables companies to create a cohesive omnichannel customer experience by linking digital interactions with physical touchpoints. You can use QR codes in-store, at events, or on product packaging to take shoppers on a digital and engaging journey.
Absolutely! You can use gamification to create standout campaigns that help you get marketing permissions and capture valuable data about players’ contact details, interests, preferences, challenges, and opinions.
With our onboarding process, most customers go live in under a month. Choose a game type and a pre-built template and customize the experience. No heavy dev work required.
Yes. Playable is fully ISO 27001:2022 & GDPR compliant. All data is securely stored and can be routed to your preferred data systems.