Ecommerce & DTC gamification
With Playable, brands turn online shopping into interactive campaigns that recover abandoned carts, re-activate inactive customers, drive upsells, and capture valuable insights for smarter marketing.
But in today’s market saturation, ecommerce marketers face challenges that go beyond standing out and simplifying the shopping experience. Frequent cart abandonment, data loss, and weak retention are well too familiar.
Marketing gamification is a strategic tool that supports online growth. Playable gives your ecommerce or DTC brand a competitive edge with gamified campaigns that not only entertain, but also help you reduce cart abandonment, improve data collection, and ultimately boost conversions.
Deliver personalized and interactive experiences that stand out among boring and static content.
Create always-on, holiday, seasonal, or birthday campaigns to keep your brand at the top of mind all year long.
Transform clicks into purchases by making every digital touchpoint interactive and rewarding, from product discovery to checkout.
Get relevant data like emails, birthdays, or even preferences directly from your customers without the friction they hate.
Send personalized messages with engaging and relevant gamification campaigns to re-spark curiosity.
When you align your marketing gamification strategy with your brand messaging, your brand identity becomes unique.
From idea to impact, our gamification platform empowers brands to turn their online stores into engagement magnets.
Include games directly into your existing email, ecommerce, or app flows without rebuilding journeys.
Easily connect campaigns to onboarding, reactivation, and loyalty touchpoints to boost performance across the customer lifecycle.
Connect Playable with your CRM, loyalty platform, or CDP to sync user profiles, rewards, and segmentation.
Create branded gamification templates for different campaign types to speed up project execution and ensure consistency across the shopper journey.
Keep an eye on campaign visits, registrations, engagement insights, time spent on campaign, and other KPIs to measure success.
Allow participants to redeem unique codes to access your campaigns. (For example, the classic “under the cap” promotions, where codes are printed under bottle caps or packaging and allow shoppers to unlock a reward.)
DFS reshaped their digital marketing journey for shoppers using gamification, and they partnered with Playable to do it.
How a beauty brand turns marketing gamification into sustained engagement and measurable revenue growth.
Søstrene Grene used Playable to generate brand awareness, high-quality leads, and learn more about their customers.
In today’s rough competition, traditional promotions barely stand a chance. The costs are rising while performance is declining. Marketing gamification turns mundance shopping into engaging experiences that leave lasting impression.
Marketing gamification makes every interaction personal and valuable. Playable enables marketers to build loyalty through meaningful, lasting relationships at every touchpoint: in-app, in-store, by email, or any other channel you use. The power of gamification lies into rewarding true loyalty, not just transactions.
Playable connects seamlessly with all major CRM and loyalty platforms.
Playable integrates seamlessly with your email and marketing automation tools, allowing you to nurture leads and create personalized customer journeys. (not sure about SMS – please ask Asta or let me know if you are aware)
Incorporating gamification campaigns in your marketing strategy reduces frustration and makes the whole shopping experience easier. Both instant-win games with relevant rewards and insights-rich personality tests and quizzes can keep shoppers engaged. As a result, you motivate completion and achieve higher conversion rates.
Marketing gamification is much more than traditional discounts! It is a strategic tool that turns online shopping into an interactive experience. Shoppers actively earn rewards by playing, which creates a sense of achievement and emotional connection with your brand. Play also triggers positive feelings like dopamine release, which makes customer more likely to return instead of chasing the next good deal.
Yes. Playable games can be embedded directly within your mobile app, website, loyalty dashboard, in pop-ups, and even in-store using QR codes.
With our onboarding process, most customers go live in under a month. Choose a game type and a pre-built template and customize the gamification campaign.
Yes. Playable is fully ISO 27001:2022 & GDPR compliant. All data is securely stored and can be routed to your preferred data systems.