Interactive content

Interactive content is any form of digital marketing content that encourages users to actively engage and participate in an immersive and dynamic experience. It can take many forms, such as games, quizzes, personality tests, polls, and more.

Why create interactive content?

By definition, interactive content is marketing content that requires users to actively participate in the online experience rather than being a passive viewer. Delivered through gamification as a playable marketing experience, it is the perfect way to engage your audience, drive conversions, collect valuable data, and retain customers. With interactive content, you can make your brand stand out and provide unique and memorable experiences for your customers. But don’t take our word for it, hear from Playable platform users!


Interactive content: engage your audience

“In just a few months of using Playable’s platform, our engagement metrics have multiplied 4x compared to similar campaigns that don’t employ gamification.”

Tony Fredriksson 
Content Manager + Web Editor, Arla Sweden


Interactive content: boost conversions

“The average order value, we are talking about real money that our marketing team has made with Playable is nearly 10% higher than the site average.”

Veera Korvenkari 
Digital strategist at Sokos


Interactive content: retain customers

“Game mechanics give us a way to listen to our customers’ preferences and use that information to direct products to the markets that they’ll perform best in.”

Maria Stigsnæs-Eriksen
Head of E-Commerce Sales & Campaigns at Masai

Collect data

Interactive content: collect valuable data

“Data collected over time using gamification has now provided us with an extended knowledge of our customers and potential customers, so we can deliver personalized experiences.”

Rebecca Mester Vestergaard
Digital Marketing Specialist at Kop & Kande

How interactive content works

The Playable gamification platform empowers you to create captivating interactive marketing content in your campaigns effortlessly, without the need for coding skills. Moreover, by including branding elements, you can develop memorable interactive experiences that your audience will strongly and positively associate with your brand.

  • Design the marketing content to fit your brand guidelines
  • Embed your branded content across your different channels and strategies
  • Capture valuable customer data and insights with customizable forms
Interactive content: Carlsberg example

“We knew that this type of campaign was very effective, but our experience was that they were very difficult to execute and manage well. When we discovered the Playable platform, we felt it was a tremendous gift. Managing the backend is easy and intuitive and the technical setup, the functionalities and the flexibility are simply at an impressively high level.”

– Allard de Wijkerslooth, Media & Digital Manager, Carlsberg 

Interactive content: the facts don't lie

The facts speak for themselves!

Playable marketing using interactive content campaigns are so powerful; increase customer engagement, time spent, sign-ups, relevant data acquisition, and revenue.


more engagement time with gamification

67 sec.

average time spent with brand


customer satisfaction

15 sec.

avr. response time from our support team

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