Interactive content

Interactive content is any form of digital marketing content that encourages users to actively engage and participate in an immersive and dynamic experience. It can take many forms, such as games, quizzes, personality tests, polls, and more.

Why create interactive content?

By definition, interactive content is marketing content that requires users to actively participate in the online experience rather than being a passive viewer. Delivered through gamification as a playable marketing experience, it is the perfect way to engage your audience, drive conversions, collect valuable data, and retain customers. With interactive content, you can make your brand stand out and provide unique and memorable experiences for your customers.

But don’t take our word for it, learn more from Playable platform users!

Awareness | Ooni

Ooni, the popular outdoor pizza oven company, is using Playable software to create gamified interactive campaigns that will generate awareness around their brand and products, as well as driving relevant traffic to their website. The campaign they have launched achieved exceptional results, driving relevant traffic to Ooni’s website and generating a significant number of leads at a lower cost per lead.

Gamification software awareness example by Ooni.
Søstrene grenes calendar

Aquisition | Søstrene Grene

Søstrene Grene, the renowned Danish retail chain, is using gamification as part of their marketing activities to boost their new customer acquisition strategy. Using gamified campaigns such as advent calendars they have succeeded in generating high-quality leads and acquiring potential customers with great results.

Engagement | SPAR UK

A few times each year, on seasonal occasions like Easter and Pancake Day, SPAR UK partners with on-theme suppliers and uses Playable software to craft immersive landing page campaigns. Each page features an engaging game, such as a wheel of fortune or scratchcards, with exciting prizes. By transforming static landing pages into immersive and playable experiences, SPAR UK succeed in engaging their audience like never before.

Spar gamification software example in tabbed content

Retention | DFS

DFS, the well-known furniture retailer operating in the UK & Republic of Ireland strategically used Playable software to implement personality tests, effectively transforming their online shopping journey into a highly personalized and user-friendly experience. Plus, by seamlessly integrating the response data into their CRM system, DFS enriched their customer profiles significantly, enabling them to understand their customers on a deeper level; from shopping habits to style preferences.

Loyalty | Virgin Red

Through Playable’s software, Virgin Red now offers its members at least five different games per week – a different one every weekday. This means that Virgin Red members get something different every day – from personality quizzes to memory games and drop games and more. All this supports Virgin Red’s goal of increased daily app engagement – an important KPI for the marketing team

Virgin Red game example of loyalty marketing.

How interactive content works

The Playable gamification platform empowers you to create captivating interactive marketing content in your campaigns effortlessly, without the need for coding skills. Moreover, by including branding elements, you can develop memorable interactive experiences that your audience will strongly and positively associate with your brand.

If you’re looking to create your own impactful interactive content campaigns, Playable provides the marketing gamification platform and expertise to bring your interactive ideas to life. Whether it’s quizzes, games, surveys, or more, Playable empowers you to create immersive experiences that leave a lasting impression on your audience.

  • Design the interactive marketing content to fit your brand guidelines
  • Embed your branded content across your different channels and strategies
  • Capture valuable customer data and insights with customizable forms

Learn more

Interactive posts

Interactive posts with Playable

In this article, we explore the impact of interactive posts on social media and showcase real-life examples of brands that have achieved remarkable success by sharing engaging playable campaigns through interactive posts. From organic to sponsored content, we delve into how these interactive strategies have elevated brand visibility and audience interaction.

Learn more about interactive posts here.

Drive real results, quickly


on average is spent on a playable campaign.


average CTR from a playable campaign.


average form completion rate within a game campaign.


people are more likely to click on gamified ad.

Proudly powering 650+ brands

You’ll be in great company

Qiagen logo customer success
Danske Bank logo success story