In today’s digital age, social media has become an integral part of our lives, both personally and professionally. With millions of posts being shared every minute, brands and marketers face the constant challenge of standing out and capturing users’ attention. Enter playable marketing and interactive posts – a dynamic and engaging form of content that is revolutionizing social media marketing success.
In this article, we explore the impact of interactive posts on social media and showcase real-life examples of brands that have achieved remarkable success by sharing engaging playable campaigns through interactive posts. From organic to sponsored content, we delve into how these interactive strategies have elevated brand visibility and audience interaction. Get ready to uncover the exciting world of interactive posts and witness firsthand how brands are making their mark in the digital space.
Interactive posts are social media posts that incorporate engaging content elements like quizzes, polls, games, and surveys, allowing users to actively participate and interact with the social media content rather than passively scrolling over it. These posts go beyond static images or text, creating a more immersive and personalized experience for the audience.
Social media platforms like Facebook, Instagram, and LinkedIn do have limitations in creating highly interactive posts. While features like polls and user actions through likes, comments, and shares are available, the interaction scope within the platforms is often limited. To overcome this, interactive posts extend beyond social media boundaries. They aim to drive viewers to dedicated landing pages for more extensive and interactive content, including games, personality tests, and quizzes, providing a richer experience. By directing users to these engaging landing pages, brands maximize the potential of Playable marketing and foster meaningful interactions with their audience.
Many brands have found remarkable success by leveraging interactive posts that lead to playable campaigns. By harnessing game mechanics and appealing to our innate drive for competition, challenges, fun, rewards, and mirroring, these brands captivate social media audiences and significantly boost click rates.
Ditur, a Danish retailer specializing in watches, designed a Tour de France drop game with the chance to win a special Tour de France watch. In this visually appealing playable campaign, participants played cyclists attempting to catch green watches while avoiding red ones. Ditur simply showcased the game in an interactive story on Instagram, amongst other places, to generate results. At the end of the story, they revealed the prize and included a call to action inviting users to play the game. This exemplifies how a truly exceptional Playable campaign can attract visitors and generate engagement by simply being showcased on social media platforms.
Unicef, the renowned global children’s aid agency, took their Playable campaign to new heights with engaging branded puzzles. Participants had the chance to win board games for their entire family, making it an enticing endeavor. Unicef shared sponsored interactive posts on Instagram, maximizing their outreach.
But this campaign went beyond just puzzles. Unicef educated participants on the power of play and singing in children’s development, while also inspiring participants to donate. By collecting participants’ names and phone numbers, Unicef gained valuable data insights. This multifaceted approach made their campaign a standout success.
Q8, a prominent Danish energy supplier, embarked on a mission to combat food waste while also engaging customers and promoting their sustainability goals. In collaboration with Too Good To Go, they organized an exciting Playable campaign where lucky winners received Too Good To Go food bags. To spread the word, Q8 introduced an interactive drop game they shared through interactive posts on Facebook. Participants aimed to catch delicious treats while avoiding obstacles. With a simple yet compelling call to action, “Play & Win,” Q8 successfully showcased their commitment to sustainability and enticed customers to spend time with their brands.
Nordisk Film Biografer, a prominent Danish cinema chain, created an exciting Shoot It game based on the new Batman movie. Players aimed to shoot Batman Oreos while avoiding hits to win a year of free cinema tickets and Oreos. Using Instagram, they shared the game, attracting players and boosting engagement. By emphasizing that only the best players could win the prize, they motivated participation and sparked excitement through interactive posts.
Meny, a renowned Danish grocery chain, launched a compelling playable campaign for their new diaper brand, Grøn Balance. Through a Wheel of Fortune game, participants had the chance to win a year’s supply of diapers. Meny shared the campaign on Instagram, reaching a wider audience through sponsored interactive posts and stories. By requiring users to download their app to play the game, Meny achieved their goals of promoting the eco-friendly diapers and boosting app engagement in one strategic Playable campaign.
We hope you’ve found inspiration in the innovative ways brands have utilized interactive posts to drive engagement, raise awareness, and achieve their marketing goals.
If you’re looking to create your own impactful playable campaigns, Playable provides the marketing gamification platform and expertise to bring your interactive ideas to life. Whether it’s quizzes, games, surveys, or more, Playable empowers you to create immersive experiences that leave a lasting impression on your audience. Take the next step and explore the possibilities with Playable today!