Customer engagement

Customer engagement is a crucial objective for most marketing teams – to increase sales, improve brand awareness and ultimately to build a loyal customer base. Finding new and innovative ways to focus on customer engagement in marketing ensures a strong customer relationship.

Gamification & customer engagement

We understand the importance of creating meaningful interactions with your audience to drive customer engagement. Playable campaigns such as quizzes, puzzles, and contests can be shared through your distribution channels to create a greater customer engagement. By leveraging the power of gamification, brands can incentivize customers to engage with their brand, increase conversions and loyalty, and collect valuable data points. But don’t take our word for it, hear from users of the Playable platform!


“In just a few months of using Playable’s platform, our engagement metrics have multiplied 4x compared to similar campaigns that don’t employ gamification.”

Tony Fredriksson 
Content Manager + Web Editor, Arla Sweden


“The average order value, we are talking about real money that our marketing team has made with Playable is nearly 10% higher than the site average.”

Veera Korvenkari 
Digital strategist at Sokos


“Game mechanics give us a way to listen to our customers’ preferences and use that information to direct products to the markets that they’ll perform best in.”

Maria Stigsnæs-Eriksen
Head of E-Commerce Sales & Campaigns at Masai

Collect data

“Data collected over time using gamification has now provided us with an extended knowledge of our customers and potential customers, so we can deliver personalized experiences.”

Rebecca Mester Vestergaard
Digital Marketing Specialist at Kop & Kande

How it works

With our gamification platform, you can create engaging playable marketing campaigns with ease, even without prior coding experience. The customer engagement tool provides a user-friendly interface, allowing you to customize your playable campaigns and incorporate branding elements to create memorable playable experiences for your audience.

  • Create your customer engagement campaigns to fit your brand guidelines
  • Embed your playable campaigns across your different channels and strategies
  • Capture valuable customer data and insights with customizable forms
Example of Customer engagement campaign: Carlsberg

“We knew that this type of campaign (gamification) was very effective, but our experience was that they were very difficult to execute and manage well. When we discovered the Playable platform, we felt it was a tremendous gift. Managing the backend is easy and intuitive and the technical setup, the functionalities and the flexibility are simply at an impressively high level.”

– Allard de Wijkerslooth, Media & Digital Manager, Carlsberg 

Drive real results, quickly


on average is spent on a playable campaign.


average CTR from a playable campaign.


average form completion rate within a game campaign.


people are more likely to click on gamified ad.

Proudly powering 650+ brands

You’ll be in great company

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