Create a lasting impression to boost recognition, loyalty and advocacy with interactive experiences that captivate, engage & convert your audience.
Capture valuable zero-party data in a fun, transparent and compliant way to fuel smarter personalisation and better marketing decisions.
Deliver higher conversion across paid, owned and earned channels, by maximising engagement and driving greater ROI at every touchpoint.
Playable is a self-service gamification software for building and launching marketing gamification campaigns at scale. With 40+ game types, built-in integrations, and enterprise-ready features, our gamification platform makes it easy to engage audiences, capture valuable data, and deliver measurable results at every stage of the customer journey.
74
secondson average is spent on a playable campaign.
23%
average CTR from a playable campaign.
45%
average form completion rate within a game campaign.
56%
people are more likely to click on gamified ad.
The beer brand wanted to engage fans and drive sales, which saw a 2x increase in redemption.
How Icelandair transformed campaigns into gamified experiences that capture attention, grow their audience, and inspire future travel.
Here’s how Virgin Red uses Playable, and how one campaign achieved the lowest CPA (cost-per-acquisition) in company history.