By combining the human instinct to play with the fundamentals of gamification, we unlock playable marketing. Using interactivity to engage, it inspires meaningful relationships and delivers exceptional marketing performance.
Our gamification software allows marketers to create, tailor and deploy marketing gamification campaigns that deliver results at every touchpoint.
Whatever your marketing challenges are, playable marketing delivers effective performance across a spectrum of marketing objectives:
74
secondson average is spent on a playable campaign.
23%
average CTR from a playable campaign.
45%
average form completion rate within a game campaign.
56%
people are more likely to click on gamified ad.
Try a playable experience
The beer brand wanted to engage fans and drive sales, which saw a 2x increase in redemption.
Here’s how Virgin Red uses Playable, and how one campaign achieved the lowest CPA (cost-per-acquisition) in company history.
Costcutter was looking for new ways to engage their consumers, which resulted in average engagement time of 01:36 minutes.