Customer acquisition is a fundamental goal for marketing teams, aiming to attract new customers and expand their customer base. By employing strategies that attract new customers and convert to purchase, businesses can build valuable relationships that drive continued ROI.
When it comes to customer acquisition, gamification is a proven powerful tool. By incorporating game mechanics into their marketing strategies, businesses can effectively attract and engage potential customers. By participating in playable campaigns, customers not only deepen their interest but also increase their likelihood of making a purchase or becoming loyal advocates. But don’t take our word for it, hear from users of the Playable platform!
“In just a few months of using Playable’s platform, our engagement metrics have multiplied 4x compared to similar campaigns that don’t employ gamification.”
Tony Fredriksson Content Manager + Web Editor, Arla Sweden
“The average order value, we are talking about real money that our marketing team has made with Playable is nearly 10% higher than the site average.”
Veera Korvenkari Digital strategist at Sokos
“Game mechanics give us a way to listen to our customers’ preferences and use that information to direct products to the markets that they’ll perform best in.”
Maria Stigsnæs-EriksenHead of E-Commerce Sales & Campaigns at Masai
“Data collected over time using gamification has now provided us with an extended knowledge of our customers and potential customers, so we can deliver personalized experiences.”
Rebecca Mester VestergaardDigital Marketing Specialist at Kop & Kande
With our gamification platform, you can create engaging playable customer acquisition campaigns with ease, even without prior coding experience. The customer acquisition tool provides a user-friendly interface, allowing you to customize your playable campaigns and incorporate branding elements to create memorable playable experiences for your audience.
“We knew that this type of campaign (gamification) was very effective, but our experience was that they were very difficult to execute and manage well. When we discovered the Playable platform, we felt it was a tremendous gift. Managing the backend is easy and intuitive and the technical setup, the functionalities and the flexibility are simply at an impressively high level.”
– Allard de Wijkerslooth, Media & Digital Manager, Carlsberg
Driving customer acquisition through playable marketing is so powerful – increase time spent with your brand and focused attention through playable experiences.
more engagement time with gamification
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You’ll be in great company