Customer acquisition

Customer acquisition is a fundamental goal for marketing teams, aiming to attract new customers and expand their customer base. By employing strategies that attract new customers and convert to purchase, businesses can build valuable relationships that drive continued ROI.

Gamification & customer acquisition

When it comes to customer acquisition, gamification is a proven powerful tool. By incorporating game mechanics into their marketing strategies, businesses can effectively attract and engage potential customers. By participating in playable campaigns, customers not only deepen their interest but also increase their likelihood of making a purchase or becoming loyal advocates. But don’t take our word for it, hear from users of the Playable platform!


Gamification & customer acquisition 
Engage your audience

“In just a few months of using Playable’s platform, our engagement metrics have multiplied 4x compared to similar campaigns that don’t employ gamification.”

Tony Fredriksson 
Content Manager + Web Editor, Arla Sweden


Gamification & customer acquisition 
Boost conversions

“The average order value, we are talking about real money that our marketing team has made with Playable is nearly 10% higher than the site average.”

Veera Korvenkari 
Digital strategist at Sokos


Gamification & customer acquisition 
 Retain your customers

“Game mechanics give us a way to listen to our customers’ preferences and use that information to direct products to the markets that they’ll perform best in.”

Maria Stigsnæs-Eriksen
Head of E-Commerce Sales & Campaigns at Masai

Collect data

Gamification & customer acquisition 
 Collect valuable data

“Data collected over time using gamification has now provided us with an extended knowledge of our customers and potential customers, so we can deliver personalized experiences.”

Rebecca Mester Vestergaard
Digital Marketing Specialist at Kop & Kande

How it works

With our gamification platform, you can create engaging playable customer acquisition campaigns with ease, even without prior coding experience. The customer acquisition tool provides a user-friendly interface, allowing you to customize your playable campaigns and incorporate branding elements to create memorable playable experiences for your audience.

  • Create your customer acquisition campaigns to fit your brand guidelines
  • Embed your playable campaigns across your different channels and strategies
  • Capture valuable customer data and insights with customizable forms
Example of Customer acquisition campaign: Carlsberg

“We knew that this type of campaign (gamification) was very effective, but our experience was that they were very difficult to execute and manage well. When we discovered the Playable platform, we felt it was a tremendous gift. Managing the backend is easy and intuitive and the technical setup, the functionalities and the flexibility are simply at an impressively high level.”

– Allard de Wijkerslooth, Media & Digital Manager, Carlsberg 

The facts speak for themselves!

Driving customer acquisition through playable marketing is so powerful – increase time spent with your brand and focused attention through playable experiences.


more engagement time with gamification

67 sec.

average time spent with brand


customer satisfaction

15 sec.

avr. response time from our support team

Proudly powering 650+ brands

You’ll be in great company

Qiagen logo customer success
Danske Bank logo success story