Ready for some fresh inspiration? We’re showcasing some standout examples from our customers, along with seasonal inspiration, data insights, product updates, and more!
In this edition, you’ll find:
Whether you’re planning your next seasonal campaign or just looking for fresh ideas, we hope this edition gives you a useful takeaway.
Every month we share inspiration from campaigns across our customer community. Alongside that, honest reviews and testimonials are a big reason new brands decide to partner with Playable.
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Most campaigns come and go. Sinful built one that stays and drive results since 2023.
With their “Kinky or Vanilla” swipe game, the brand created an always-on experience where participants answer a few quick questions to reveal their personality type. The result feels personal, validated, and instantly rewarding with a tailored 20% discount.
But the value goes beyond the moment.
Each interaction feeds directly into personality based email flows using their Klaviyo integration, turning every play into immediate, relevant follow-up. A campaign designed not just to engage once, but to keep working in the background.
Take a closer look at this campaign, along with their broader strategy combining always-on and seasonal activations in their latest customer story.
Q: Do playable campaigns perform better on weekdays or weekends?
A: Great question! We dug into the data to see what really happens.
First, which wins?Weekdays, by a clear margin. Across campaigns, activity consistently dips on Saturdays and Sundays, with daily sessions dropping by 9% compared to weekdays.
So we wondered… Are there simply just less campaigns on weekends?That would’ve been an easy explanation, but no. Always-on campaigns show the exact same drop as those with end dates. This is all about audience behavior, not setup. Users are simply more active during weekdays.
Then we asked… is it true across all game types?Interestingly, not quite. The pattern is largely driven by knowledge and luck games, which peak during the week. Skill games and non-games, on the other hand, stay surprisingly steady.
Finally, what about big seasonal moments?This is where it gets even more interesting. For both Easter and Christmas, engagement stays high throughout, regardless of the day.
Key takeaway: If you’re seeing lower engagement on weekends compared to weekdays, that’s normal! You might want to take this into consideration when planning the promotion schedule of your campaigns.to get the best result.
Manuel Buenaventura,Solutions Data Engineer
Psst. If you also have a question for our data team, you can ask here!
Spring is already here – take a look at what others are doing and get inspired!
https://playable.com/blog/easter-marketing/Easter Marketing essentials for 2026
A few important tips & tricks, and campaign inspiration!
Mother’s Day: Insights and Ideas
Learn how to plan your seasonal marketing strategy for success.
Guide: Spring Campaign Inspiration
Leverage seasonal moments to engage your audience.
Father’s Day: Beyond the BBQ
From gift finders to personality tests, explore great Father’s Day campaigns.
This month’s winner is XXL Sport og Villmark!
XXL, one of the Nordics’ leading sports retailers, launched an Olympic-inspired campaign that brought the competitive spirit of the Olympic Games into a simple, fast-paced game experience.
🎮 Game type: Drop Game.💫 Game description: Players have 30 seconds to catch as many falling medals as possible while avoiding flags from other countries . A leaderboard tracks the top performers and fuels competition.
🏆 Prizes: 1st place – 2000 kr, 2nd place – 1000 kr, 3rd place – 500 kr
Why we like it:This campaign is a great example of how to ride the wave of a major global event like the Olympic Games, while carefully respecting strict rules around branding and copyrights. It’s simple, competitive, and highly engaging, with the leaderboard driving repeat plays and strong results 📈 Awesome job!!
Does your campaign deserve to be put in the spotlight as well? Nominate it here!
Some great behind the scenes improvements…
Difficulty management in gamesIt is now also possible to adjust the difficulty level in specific games including Drop Game, Hit the Target, Slice It, and Shoot it.
Accessibility improvementsWe are rolling out accessibility improvements to a number of games, making sure that they are WCAG 2.2 compliant.
Questions about these new features? Reach out to your Customer Success Manager!
You can always reach out to your dedicated Customer Success Manager or use our chat support to get hands-on support when using the platform. For any other inquiries, you can contact us here.
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