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We hope your Christmas campaigns are off to a fantastic start! Remember, your CSM and our chat support are always here if you need a hand, whether it’s a quick question or a last-minute tweak.

Here’s what’s happening this month in Level Up:

  • #15DaysofPlay competition: Vote for your favorite Christmas campaign
  • Upcoming webinar: Join us with German beauty retailer flaconi for insights on gamified marketing across the entire customer journey
  • A note from our CMO 
  • Platform data insights into what to expect in December, and tips from a CSM around Q5 marketing
  • Campaign of the month: See how Bahne delivered a standout Black Friday campaign

Enjoy, and happy campaigning, it’s the last stretch before the Christmas break!

🎄 #15DaysofPlay: Christmas Campaign of the Year

Vote for your favorite campaign! 

This December, we’re celebrating the most creative Christmas campaigns built on Playable in 2025!

Out of 100+ Christmas campaigns, our team nominated 40+, and we hand-picked 15 standout campaigns based on creativity, flow, and Christmas-inspired design.

Featured so far: Pandora, PizzaExpress, Zooplus, and more amazing campaigns coming every weekday until Dec 20.

Follow us on LinkedIn to see each nomination and get inspired by these incredible campaigns.

Follow the #15DaysOfPlay

Upcoming webinar:
Re-imagining the customer journey with gamification

(featuring German beauty retailer, flaconi)

When: January 21st at 1PM CET 
Duration: 45 minutes

Learn how gamification can enhance engagement, retention, and conversion across the full customer journey with insights from flaconi and our hosts Christina Holm (Regional Manager DACH) and Erika Naud (Marketing Communications Manager).

flaconi webinar
Sign up here!

What you can expect:

🎯 Behind the scenes of flaconi’s gamification strategy: two games per month, in-app and website activations, and integration into various marketing flows.

💡 Expert tips & tricks for designing gamification across your customer journey

📊 Real examples from various industries

A note from our CMO 

Hi everyone,

Before the year comes to an end, I want to send a heartfelt thank you. Getting to see the campaigns you’ve build with Playable this year is genuinely one of the best parts of my role. The creativity, the craft, the drive to deliver real value to your audiences – from one marketer to another, it’s so inspiring to see!

Thank you for trusting us, pushing us, and being part of our community. Here’s to a bigger 2026, full of ideas, creativity and lots of play!

And if you’ve had a good experience with Playable this year, I’d really appreciate it if you could share your experience with a review on G2. Your honesty helps other marketers make better choices, and helps us improve our business. As a thank you, you will receive a $20 (or local equivalent) gift card directly from G2. 

Leave a review

Thanks again for being part of this journey. Wishing you a restful break when you get there!

Sarah Dyer,
CMO

Ask our data team!

Q: What should we expect in terms of activity level throughout December?

A: We have looked at the data from 2024 and here are the highlights: 

  • Activity starts very strong right from Dec 1st, then it peaks at the end of the first week of December and finally slows down a little bit as we come near Christmas.
  • Sundays outperform every other day
  • Dec 26 is the lowest performing day, with the weakest engagement across December.
  • Engagement rebounds immediately from Dec 27 (rising 44%), entering a more stable Q5 phase.
  • Post-Christmas performance varies by format: Luck Games performs better, Knowledge Games drop significantly.

In short: Unsurprisingly, December is a high-activity month with Sunday spikes, followed by a brief Dec 26 dip and a fast Q5 rebound.

Manuel Buenaventura, 
Solutions Data Engineer

Psst. If you also have a question for our data team, you can ask here!

Dennis Rohde

Tips from a CSM,
Dennis Rohde Ladegaard,
Senior Client Manager

Hi, I’m Dennis 👋,

I’m part of the Customer Success Team at Playable, and after 4.5 years and more than 500 advent calendars, I’ve noticed a big untapped opportunity in the Q5 period right after Christmas. Here are a few quick tips to maximise the value of your calendars:

  • Customers who visited your calendar in average 6.5 times over 24 days are highly engaged, don’t let that drop. Use the prizes they interacted with to re-engage them, and consider a follow-up discount to drive conversion.
  • New leads have built strong habits, nurture them. Enrol them in a personalized onboarding flow and segmented emails based on participation (For example, create a different flow depending on how many doors they interacted with) 
  • Competition is lower in Q5, yet time spent on the Playable platform stays the same, take advantage of the quieter period to build relationships while others are off.

To sum it up, your calendar shouldn’t end on the 24th, there is an untapped opportunity starting on the 25th.

⭐ Campaign of the month ⭐

This month’s winner is Bahne! 💫

Bahne wanted to build hype around their Black Friday offers and they chose a great way to do it; a calendar filled with amazing deals, discounts, and surprises leading up to Black Week!

🎮 Game type: Calendar
🎯 Game description: Every day from November 1st, participants could unlock discounts and offers ahead of Black Week.
🏆 Prize: Different prizes each day, such as a pair of boots from Dico Copenhagen on Nov. 1st.

Why we like it:
A smart way to stay top of mind ahead of Black Friday, when competition is fierce. Plus, by participating, users joined a VIP list and got early access to Bahne’s Black Friday offers before everyone else!

Bahne - Campaign of the month - November Playable
Try the game here! 

Does your campaign deserve to be put in the spotlight as well? Nominate it here!

Get in touch! 

You can always reach out to your dedicated Customer Success Manager or use our chat support to get hands-on support when using the platform. For any other inquiries, you can contact us here. 

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