Gamification for Retail media
Playable enables retailers to turn traditional retail media advertising into interactive, gamified experiences, boosting engagement, CTR, and conversions, online and in-store.
Retailers want to deliver better ROI for brands, but traditional retail media ad placements, incl. banners, static product slots, and email placements often fail to deliver and engage shoppers meaningfully.
Playable gives retailers a new and improved way to make retail media truly effective for brands through games. Gamification transforms standard product placements into experiences shoppers want to engage with.
Feature partner products in games, quizzes, or challenges that capture attention and drive interaction.
Gamified experiences boost CTR and measurable shopper behaviors, from product trials to add-to-cart.
QR codes extend campaigns to physical locations, turning footfall into real engagement and measurable ROI.
Gather zero- and first-party data to provide brands with rich customer insights while keeping the experience fun.
Seasonal promotions, product launches, or always-on campaigns can all be gamified, with rewards, prizes, and personalized experiences tailored to shoppers.
From idea to impact, our gamification software empowers retailers to boost their retail media strategies.
Drop games directly into your existing email, ecommerce, or app flows without rebuilding journeys.
Connect directly with marketing automation platforms to track campaign performance and enrich customer profiles with relevant data points. Plus, send the relevant data points to brand partners!
Show partners engagement, clicks, conversions, and results instantly.
Enjoy advanced reward and prize management, including access to bulk prizes, discount codes, and instant-win mechanisms.
Integrate gamified campaigns directly into your app for a smooth, uninterrupted user experience.
Let users redeem prizes and discount codes directly in their mobile wallet. This drives engagement and builds loyalty by keeping rewards accessible and memorable.
Coop Denmark, one of Denmark’s largest grocery and consumer goods retailers, increased in-app loyalty and built a strong retail media…
How a beauty brand turns marketing gamification into sustained engagement and measurable revenue growth.
Partnering with Playable, SPAR Hungary streamlined their game creation, launching elaborate monthly games, built in-house with remarkable results.
Products can be featured in various gamification formats, like memory games, drop games, or quizzes, or by offering discount codes for specific products as rewards to drive engagement and sales.
Gamification enhances brand awareness, encourages product trials, drives adoption, boosts customer loyalty, and increases sales by using interactive experiences that nudge shopper behavior.
Retailers can offer product samples or rewards that customers can redeem in-store, creating both engagement and a tangible first-hand product experience.
Incorporate discount codes or exclusive prizes for featured products in gamified campaigns. Winning a reward feels more meaningful to shoppers than simply receiving a generic discount, which improves conversion rates.
Gamification enhances your existing media placements by making them interactive and measurable. Gamified campaigns drive higher engagement, CTR, dwell time, and ROI while strengthening customer loyalty for your brand partners.
Gamified campaigns consistently outperform traditional static ads, increasing click-through rates, engagement duration, and measurable conversions, making Retail Media more effective for brands.
Yes, QR codes, instant-win games, and gamified in-store experiences turn footfall into measurable engagement, linking online and offline Retail Media efforts.
With pre-built gamification templates, most campaigns can go live in under a month, requiring minimal technical work while still delivering a branded and engaging experience.
Absolutely, Playable is ISO 27001:2022 & GDPR compliant, ensuring shopper data is securely collected, stored, and integrated with your existing CRM or marketing systems.