Gamification for B2B lead generation
Playable helps you generate leads effortlessly, nudging prospects toward desired actions with content that feels fun, not forced.
You’ve been dealing with long sales cycles, crafting the right messages, generating a high volume of signups, only to end up with buckets of leads that don’t convert. The real problem?
Playable enables B2B marketers to strategically engage and reward prospects to generate high-quality leads. Because behind every decision-maker is a person; and people connect through experiences, not just static content.
Turn traditionally dry B2B content into interactive and memorable experiences.
Target the right prospects with marketing gamification that speaks to their specific needs.
Create strategic gamified experiences to encourage form fills and relevant resource downloads.
Collect valuable data through quizzes and personality tests to enhance prospect profiles for your sales team.
Go beyond gamification for customers; use gamified challenges to keep your sales teams motivated and performing.
From idea to impact, our gamification software empowers B2B marketers to attract high-quality leads.
Seamlessly connect with all major CRM systems to capture and manage leads.
Grow your prospect list and capture the right data with forms tailored to your campaigns.
Use cookie-based auto-submission for returning users to streamline registration.
Enrich CRM data by asking relevant questions across multiple campaigns.
Trigger follow-up emails or actions based on user responses within the campaign.
Monitor campaign visits, registrations, conversion rates, and learn more about your leads.
Wärtsilä needed to drive engagement through digital experiences that resonated and left a lasting impression, including 600 customers who participated.
QIAGEN’s quizzes keep the medical world educated and informed. One campaign saw 22,868 sessions in a six-week campaign period.
They wanted to increase their permissions and engagement with their online customers, which led to a 25% sales conversion.
Discover the effectiveness of gamification in B2B marketing, and see how to get started to drive results.
Playable connects seamlessly with all major CRM systems to sync user profiles, rewards, and segmentation. With the integration setup, you can map up the detailed game data to be sent to your customer database, instead of only the information on the registration form.
Instead of just asking prospects to fill out a form or download a whitepaper, you give them a reason to engage – it can be a quiz, a challenge, or a reward-based campaign. This lowers friction, boosts participation, and helps you capture richer zero- and first-party data. As a result, you get more qualified leads who are more open to ongoing conversations about your product or solution.
Yes, and this is exactly where marketing gamification shines. Turning dry content like case studies, reports, and technical product descriptions into interactive formats like quizzes and games, you make the format easier to digest and more engaging. Prospects are, therefore, more informed, entertained, and emotionally connected to your brand.
Marketing gamification accelerates B2B sales cycles by creating micro-engagements at every stage of the journey. By combining educational, entertaining, and relevant content about your products and features, you encourage prospects to learn faster and share data willingly. This continuous stream of touchpoints keeps your brand top of mind, builds trust faster, and gives your sales team better insights to tailor follow-ups.
This is a myth! In fact, we’ve seen many B2B companies use gamification successfully. Just think about it – business audiences are also people. And like every person, they are hardwired to play. When in a play state, everyone enjoys having fun, being rewarded, and feeling a sense of belonging. The approach in B2B is different – but the psychology behind it is the same as in any other industry.
You are absolutely right! B2B requires a different approach. Among other things, we suggest considering the following prizes:
Yes. Playable is fully ISO 27001:2022 & GDPR compliant. All data is securely stored and can be routed to your preferred data systems.