Omnichannel marketing is an approach that aims to create a seamless and engaging customer experience across all channels and touchpoints. It involves integrating various communication and distribution channels, such as social media, email, in-store, and online, to provide a cohesive and personalized experience to customers.

Omnichannel & gamification

Combining omnichannel marketing and gamification is a powerful way to engage customers and provide them with a unique and personalized playable campaign. Playable experiences such as quizzes, puzzles, and contests can be shared through your distribution channels to create an all-encompassing experience for your audience. By leveraging the power of gamification, businesses can incentivize customers to engage with their brand, increase conversions and loyalty, and collect valuable data points. But don’t take our word for it, hear from users of the Playable platform!


Omnichannel & Gamification 
Engage your audience

“In just a few months of using Playable’s platform, our engagement metrics have multiplied 4x compared to similar campaigns that don’t employ gamification.”

Tony Fredriksson 
Content Manager + Web Editor, Arla Sweden


Omnichannel & Gamification 
 Boost conversions

“The average order value, we are talking about real money that our marketing team has made with Playable is nearly 10% higher than the site average.”

Veera Korvenkari 
Digital strategist at Sokos


Omnichannel & Gamification 
 Retain your customers

“Game mechanics give us a way to listen to our customers’ preferences and use that information to direct products to the markets that they’ll perform best in.”

Maria Stigsnæs-Eriksen
Head of E-Commerce Sales & Campaigns at Masai

Collect data

Omnichannel & Gamification 
Collect valuable data

“Data collected over time using gamification has now provided us with an extended knowledge of our customers and potential customers, so we can deliver personalized experiences.”

Rebecca Mester Vestergaard
Digital Marketing Specialist at Kop & Kande

How it works

With our gamification platform, you can create interactive and omnichannel playable marketing campaigns with ease, even without prior coding experience. The platform provides a user-friendly interface, allowing you to customize your omnichannel campaigns and incorporate branding elements to create memorable playable experiences for your audience.

  • Design the omnichannel marketing campaigns to fit your brand guidelines
  • Embed your branded campaigns across your different channels and strategies
  • Capture valuable customer data and insights with customizable forms
Example of Omnichannel campaign: Carlsberg

“We knew that this type of campaign (gamification) was very effective, but our experience was that they were very difficult to execute and manage well. When we discovered the Playable platform, we felt it was a tremendous gift. Managing the backend is easy and intuitive and the technical setup, the functionalities and the flexibility are simply at an impressively high level.”

– Allard de Wijkerslooth, Media & Digital Manager, Carlsberg 

The facts speak for themselves!

Omnichannel marketing delivered with playable marketing are so powerful – increase customer engagement, time spent, sign-ups, relevant data acquisition, and revenue.


more engagement time with gamification

67 sec.

average time spent with brand


customer satisfaction

15 sec.

avr. response time from our support team

Proudly powering 650+ brands

You’ll be in great company

Qiagen logo customer success
Danske Bank logo success story