Our gamification software empowers marketers to effortlessly create, customize, and deploy gamified marketing campaigns that yield results at every touchpoint—no coding required. With 30+ customizable game concepts and a user-friendly editor, launching engaging campaigns has never been easier.
Playable is a gamification software specifically designed for marketers. The platform is the result of a deep understanding of the unique challenges and goals that marketing professionals face in today’s dynamic landscape.
All audiences are different, and not all games fit every audience. That’s why we offer a diverse range of game concepts, including skill, knowledge, and luck-based games.
We understand how challenging it can be to secure developer resource. That’s why our platform is designed to be user-friendly, code-free, and enables marketers to independently build games at scale.
Your audience expects a seamless and omni-channel experience—whether on your website, social media platforms, in-app, in-store, and more. That’s why, with Playable, you can embed your games anywhere!
We recognize the importance to centralize all aspects of your marketing activities and facilitate seamless integrations with your marketing stack, accommodating complex and diverse environments.
Recognizing that performance data for campaigns is crucial for marketers, Playable’s software includes comprehensive and thorough analytics on both the single campaign level and account level.
74
secondson average is spent on a playable campaign.
23%
average CTR from a playable campaign.
45%
average form completion rate within a game campaign.
56%
people are more likely to click on gamified ad.
Learn more about our gamification software and the features we offer in our platform.
Ooni, the popular outdoor pizza oven company, is using Playable software to create gamified campaigns that will generate awareness around their brand and products, as well as driving relevant traffic to their website. The campaign they have launched achieved exceptional results, driving relevant traffic to Ooni’s website and generating a significant number of leads at a lower cost per lead.
Søstrene Grene, the renowned Danish retail chain, is using gamification as part of their marketing activities to boost their new customer acquisition strategy. Using gamified campaigns such as advent calendars they have succeeded in generating high-quality leads and acquiring potential customers with great results.
A few times each year, on seasonal occasions like Easter and Pancake Day, SPAR UK partners with on-theme suppliers and uses Playable software to craft immersive landing page campaigns. Each page features an engaging game, such as a wheel of fortune or scratchcards, with exciting prizes. By transforming static landing pages into immersive and playable experiences, SPAR UK succeed in engaging their audience like never before.
DFS, the well-known furniture retailer operating in the UK & Republic of Ireland strategically used Playable software to implement personality tests, effectively transforming their online shopping journey into a highly personalized and user-friendly experience. Plus, by seamlessly integrating the response data into their CRM system, DFS enriched their customer profiles significantly, enabling them to understand their customers on a deeper level; from shopping habits to style preferences.
Through Playable’s software, Virgin Red now offers its members at least five different games per week – a different one every weekday. This means that Virgin Red members get something different every day – from personality quizzes to memory games and drop games and more. All this supports Virgin Red’s goal of increased daily app engagement – an important KPI for the marketing team
Onboarding – Customer Success – Chat support
Playable customer teams are here to make gamification work for you. Customers receive all the support they need to build and activate exciting and engaging gamification campaigns that truly deliver outstanding results. Whether it’s last minute technical support required or strategic thinking and planning, the Playable customer support team are always on hand to help
Seconds Average response time from chat support
Customer satisfaction rating on Playable chat support
Out of 10 NPS for our onboarding process
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