Gamification software

Our gamification software empowers marketers to effortlessly create, customize, and deploy gamified marketing campaigns that yield results at every touchpoint—no coding required. With 30+ customizable game concepts and a user-friendly editor, launching engaging campaigns has never been easier.

Why use Playable’s gamification software?

Playable is a gamification software specifically designed for marketers. The platform is the result of a deep understanding of the unique challenges and goals that marketing professionals face in today’s dynamic landscape.

Playable gamification platform key features: Game CMS

30+ game concepts

All audiences are different, and not all games fit every audience. That’s why we offer a diverse range of game concepts, including skill, knowledge, and luck-based games.

Playable gamification platform key features: Visual editor

User-friendly editor

We understand how challenging it can be to secure developer resource. That’s why our platform is designed to be user-friendly, code-free, and enables marketers to independently build games at scale.

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Flexible embedding

Your audience expects a seamless and omni-channel experience—whether on your website, social media platforms, in-app, in-store, and more. That’s why, with Playable, you can embed your games anywhere!

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Tech integrations

We recognize the importance to centralize all aspects of your marketing activities and facilitate seamless integrations with your marketing stack, accommodating complex and diverse environments.

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Comprehensive analytics

Recognizing that performance data for campaigns is crucial for marketers, Playable’s software includes comprehensive and thorough analytics on both the single campaign level and account level.

Drive real results, quickly


on average is spent on a playable campaign.


average CTR from a playable campaign.


average form completion rate within a game campaign.


people are more likely to click on gamified ad.

How brands have used Playable gamification software

Awareness | Ooni

Ooni, the popular outdoor pizza oven company, is using Playable software to create gamified campaigns that will generate awareness around their brand and products, as well as driving relevant traffic to their website. The campaign they have launched achieved exceptional results, driving relevant traffic to Ooni’s website and generating a significant number of leads at a lower cost per lead.

Gamification software awareness example by Ooni.
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Aquisition | Søstrene Grene

Søstrene Grene, the renowned Danish retail chain, is using gamification as part of their marketing activities to boost their new customer acquisition strategy. Using gamified campaigns such as advent calendars they have succeeded in generating high-quality leads and acquiring potential customers with great results.

Engagement | SPAR UK

A few times each year, on seasonal occasions like Easter and Pancake Day, SPAR UK partners with on-theme suppliers and uses Playable software to craft immersive landing page campaigns. Each page features an engaging game, such as a wheel of fortune or scratchcards, with exciting prizes. By transforming static landing pages into immersive and playable experiences, SPAR UK succeed in engaging their audience like never before.

Spar gamification software example in tabbed content

Retention | DFS

DFS, the well-known furniture retailer operating in the UK & Republic of Ireland strategically used Playable software to implement personality tests, effectively transforming their online shopping journey into a highly personalized and user-friendly experience. Plus, by seamlessly integrating the response data into their CRM system, DFS enriched their customer profiles significantly, enabling them to understand their customers on a deeper level; from shopping habits to style preferences.

Loyalty | Virgin Red

Through Playable’s software, Virgin Red now offers its members at least five different games per week – a different one every weekday. This means that Virgin Red members get something different every day – from personality quizzes to memory games and drop games and more. All this supports Virgin Red’s goal of increased daily app engagement – an important KPI for the marketing team

Virgin Red game example of loyalty marketing.

Working with Playable

Onboarding – Customer Success – Chat support

Playable customer teams are here to make gamification work for you.
Customers receive all the support they need to build and activate exciting and engaging gamification campaigns that truly deliver outstanding results. Whether it’s last minute technical support required or strategic thinking and planning, the Playable customer support team are always on hand to help


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Customer satisfaction rating
on Playable chat support


Out of 10
NPS for our onboarding process

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