Level Up with Playable

This edition focuses on the customer journey – with its many changes and disruptions today; and how gamification can be used to meet your customers where they are, and nudge them further down the funnel.

In this edition, you’ll find:

• We launch our end-of-year #15DaysofPlay: Christmas Campaign of the Year
• Insights from our data team and tips from Martin Yde, our Head of Enterprise Customer Success, on using gamification across the customer journey.
• A new guide and 3 customer stories packed with valuable insights.

Finally, don’t miss our product highlights (including some much-anticipated updates ahead of the Christmas season!) and our Campaign of the Month from REMA 1000.

Don’t miss out!

Ask our data team!

Q: Does having a clearly established marketing goal have an impact on the success of your playable campaign?

A: Yes, in most cases, campaigns with a clearly defined goal perform better than those without.

When we compared campaigns where customers set a goal in the platform (awareness, acquisition, engagement, retention, or loyalty) to those that didn’t, here’s what we found:

• Brand Awareness: Campaigns with an awareness goal saw +24% higher sessions in total than campaigns without a fixed goal. 
• Engagement: Campaigns with an engagement goal achieved an 85% higher replay rate on average.
• Retention: Retention-focused campaigns recorded a +92% higher replay rate than those without a set goal.
• Loyalty: Loyalty-driven campaigns saw +17% higher completion rates, meaning players were more likely to finish the game.
• Acquisition: Interestingly, acquisition campaigns didn’t show a significant difference in average unique registration rate compared to those without a defined goal.

In short: when a clear goal is set, campaigns tend to perform better! As your CSMs often remind you, defining an objective helps shape the campaign, from creation to promotion, and increases your chances of delivering results on the right KPIs.

Manuel Buenaventura, 
Solutions Data Engineer

Psst. If you also have a question for our data team, you can ask here!

What’s new at Playable?

Our product team has been working on new exciting features that we think you’ll like: 

Calendar Improvement: Highlight Active Door(s)
You can now make active doors stand out on the calendar with new highlight effects: Glow or Spin animation.

New and Improved Prizes Addon
The Prizes Addon lets you visually showcase prizes in your campaign. It’s now more flexible (including bulk prize showcasing) and offers more styling options.

New Christmas templates
Running late with your Christmas campaign? No worries, we’ve added three new templates ready to use and customize in our Inspiration Hub.

Questions about these new features, or you’d want to see use cases? Reach out to your Customer Success Manager! 

Tell us what you think & get a $20 gift card! 

Your insights have been helping us shape Playable. If you enjoy using our platform, let us and other users know your feedback by leaving a G2 review.

As a token of our appreciation, you will receive a $20 gift card (or your local equivalent delivered directly from G2.Thanks for being part of our journey!