A look back at the best gamification campaigns of 2025

Best Marketing Gamification Campaigns of 2025

Throughout 2025 we highlighted a Campaign of the Month, celebrating brands that used gamification in thoughtful, purposeful ways – not as novelty, but to create better customer experiences. This guide brings all of the winners together, showing how brands across industries used gamification to deliver clear business outcomes, from sales and subscriber growth to stronger long-term loyalty.

What’s inside?

10 standout gamification campaigns; from real brands, designed to achieve real outcomes. Discover:

• The idea: how each experience captured attention and invited customers in.
• The goal: what the brand wanted to achieve, from sales to loyalty.
• The insight: the thinking, timing, and mechanics that made the campaign effective – and what you can learn from it!

Featuring campaigns from Elizabeth Arden, White Stuff, Rains & more!