Make every interaction count this festive season

Gamify your Christmas marketing campaigns for results

Are your Christmas campaigns ready to stand out?

Discover 5 proven ways to use an Advent Calendar to engage customers, grow signups, and drive conversions this holiday season.

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Advent Calendar Guide image.

Why gamification wins at Christmas

The festive season is crowded and competitive. To cut through, marketers need more than ads – they need experiences. Gamification campaigns like online Advent Calendars grab attention, capture leads, and turn audiences into loyal customers.

How to gamify your campaigns in 3 steps:

  1. Plan – Design a branded, gamified experience.
  2. Engage – Capture attention with interactivity.
  3. Convert – Turn participants into customers.

Festive campaigns that delivered results

sostrene green customer advent calendar gamification example on screens

Søstrene Grene
converts 15% of new subscribers

Digital advent calendar driving signups, daily play, and festive sales.

  • 69% registration rate
  • 263,239 registrations (44,585 unique)
  • 30,544 new newsletter subscribers
  • 15% new subscribers became customers
  • 4,226 hours brand engagement
air miles customer advent calendar gamification example on screens

Air Miles drives 26% app growth with Advent calendar

12-day advent calendar with daily games and prizes to boost app usage.

  • 40,000 email clicks
  • 137,000+ total sessions
  • 10,500 average daily game sessions
  • 26% increase in app downloads
  • 14.14% CTR on Meta (highest on record)
arla customer advent calendar gamification example on screens

Arla Øko captures 300K+ holiday sessions with dice game

On-pack and social dice game that turned festive play into brand engagement.

  • 80,000 sessions from paid social
  • 92,000 sessions from milk-packaging
  • 300,000+ sessions in total
  • 1,895 hours spent with the brand
  • Some participants played 50+ times

Inspiration for your festive campaigns

Playable campaigns deliver measurable impact that helps your brand stand out during the busiest season of the year:

  • 56% higher CTR than static ads
  • 82% registration rate
  • 1m 17s average engagement time

Want to see more examples and ideas?

Explore proven strategies and festive campaigns from leading brands in our Christmas Inspiration Guide.

Christmas inspiration guide image
Get the Christmas guide

Ready to see what’s possible?

Playable helps brands design, launch, and scale gamification campaigns all year round. Explore what’s possible with a demo of the platform.

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