As February comes to an end and we slowly awake from the chill of winter, customer expectations are evolving too. Consumer behavior shifts with the seasons, making this the perfect time to refresh your content and re-engage your audience!
In this edition, we’re sharing blog posts, guides, and on-demand webinars to inspire your spring marketing campaigns—whether you’re gearing up for Easter, Mother’s Day, or any other spring campaign that resonates with your audience!
Plus, stay tuned for 4 exciting updates that will make campaign creation smoother and more intuitive than ever.
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Watch one of our most popular webinars on-demand! In just 30 minutes, you’ll get:
Hit refresh on your content for spring! (Bookmark this landing page for future reference!)
Easter marketing
Elevate your Valentine’s Day marketing with gamification.
Guide: spring marketing
Get inspired by 7 practical examples of spring marketing campaigns.
Father’s Day marketing
Watch one of our most popular webinars on-demand: spring marketing campaigns.
Mother’s Day marketing
Explore key insights and examples for your Mother’s Day campaign.
A big round of applause this month to Sinful, a leading Danish adult lifestyle e-commerce brand, for their use of gamification as an integrated part of their onsite ‘Birthday Campaign’!
The campaign focuses on celebrating customers, offering them a chance to win a reward of their choice—either a discount code or a free gift – selected by the customer before playing. Sinful’s main goals were to drive sales and collect newsletter signups across all 11 stores.
To achieve those goals and maximise visibility, they promoted the campaign through social media (organic, paid, and influencer collaborations), email newsletter, and website banners.
Game type: Slice itGame description: To win, customers had 20 seconds to “open” 15 virtual presents.Prize: The game offers tailored discounts or free gifts with their orders for the product categories in the Birthday Campaign.
This campaign is a fantastic example of how brands can turn special occasions—like their own birthday—into an opportunity to boost engagement, loyalty, and sales through gamification. Another standout element are the added details with animations on both the prize selection page and the winner page. What a great way to provide an immersive experience!
Does your campaign deserve to be put in the spotlight as well? Nominate it here!
Here are the newest maintenance updates from our Product team—some of which were inspired by feedback from our amazing customers:
🧩 New: Leaderboard available on puzzle
The leaderboard feature is now available in our puzzle game! Ranking is determined by how quickly you can solve the puzzle.
🆕 New feature: Import words to Word Riddle
You can now import words by uploading a CSV file, saving you time and effort compared to manually adding them one by one.
🖼️ Improved image rendering for sharper graphics
We improved how images are resized and adjusted within the canvas, ensuring that quality is preserved – your images are now crisper and in high resolution!
🎡 Swipe to spin – a new way to trigger a spin on WOF
In addition to clicking, users can now swipe across the wheel to set it in motion, offering a very intuitive way to play.
You can always reach out to your dedicated Customer Success Manager or use our chat support to get hands-on support when using the platform. For any other inquiries, you can contact us here.
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