At-event gamification
Playable turns events into interactive and memorable experiences. Whether you’re running the show, or making your booth shine, our gamification platform helps you build brand authority, drive attendee engagement, and generate leads.
Even with the right budget, a great venue or booth location, and a high attendance rate, you can still struggle with keeping attendees engaged. And worse, they forget your brand the moment they leave.
Playable helps event marketers go beyond traditional content by delivering gamification campaigns that spark engagement, while the platform’s real-time insights show exactly how those experiences drive ROI.
Turn passive attendees into active participants through engaging games, challenges, and competitions.
Provide sponsors with an opportunity to increase their visibility and engagement within your gamified experiences.
Strengthen the relationship between your brand and attendees, leaving a lasting impression long after the event ends.
Generate leads in an organic and non-invasive way with gamification that feels purposeful, not gimmicky.
Get real-time feedback and immediate data capture to measure and enhance event ROI.
From idea to impact, our gamification software empowers event marketers to create unforgettable attendee experiences. Here are some of the features that make this possible:
Use global settings to add your brand’s fonts and colors, customizing the design to match your event branding.
Track visits, registrations, engagement insights, and gather feedback through surveys and polls.
Connect Playable to your marketing automation and email systems to capture, segment, and re-engage attendees instantly.
Enable attendees to quickly access campaigns and experiences with scannable codes you can add at your stand, during presentations, etc..
Reward participants immediately at your booth or stand to boost engagement and satisfaction.
Understand exactly where attendees discovered your campaign, at your booth, in a queue, at your talk, or elsewhere.
How a luxury lighting brand used gamification to create an exhibition that was not only beautiful, but also interactive, memorable,…
QIAGEN’s quizzes keep the medical world educated and informed. One campaign saw 22,868 sessions in a six-week campaign period.
The DMA turned to gamification, created a personality test, and increased opt-ins by 300%.
Gamification is equally effective for both in-person and hybrid events, and offers you many possibilities.
There are many ways! For instance, attendees can jump in directly through a QR code, a link, or an embed inside your event or webinar platform.
The gamification types that work best for increasing booth traffic is both skill or luck games, but the most important is the prizes. Exhibitors can incentivize visits by offering points or exclusive rewards as well as gift baskets, or discount codes.
Of course! Playable supports instant win mechanics. Invite winners to redeem their prizes directly from you to encourage real interactions.
Not at all. Marketing gamification is a strategic tool that can help enhance your event, not overshadow it. By weaving interactive elements into the attendee journey with clear goals (like driving booth visits, encouraging networking, or educating about your brand), gamification creates meaningful engagement that feels natural and adds value to the overall attendee experience.
Playable provides you with platform data: track everything from campaign visits, engagement insights, and lead form fills to real-time feedback through quizzes, surveys, and polls.
Glad you asked! In fact, you can benefit from implementing marketing gamification both for event promotion and post-event interactions. Before the event: Increase participation, build anticipation, and get to know your audience in advance by incorporating gamification into your event promotion strategy. After the event: Further engage and nurture leads by incorporating gamification in your follow-up campaigns. You can also send gamified reward-based surveys and quizzes to get valuable feedback.