Marketing games
Marketing games are interactive and playable experiences delivered through gamification. They’re designed to promote a product, service, or brand while entertaining and engaging the audience. These games can take various forms such as quizzes, puzzles, wheel-of-fortune, and contests.
Why use marketing games?
Welcome to the world of marketing games! Marketing campaigns delivered through gamification – the perfect way to engage your audience, drive conversions, collect valuable data, and retain customers. With branded games, you can make your brand stand out and provide unique and interactive content experiences for your customers. But don’t take our word for it, hear from users of the Playable platform!
Engage
“In just a few months of using Playable’s platform, our engagement metrics have multiplied 4x compared to similar campaigns that don’t employ gamification.”
Tony Fredriksson
Content Manager + Web Editor, Arla Sweden
Convert
“The average order value, we are talking about real money that our marketing team has made with Playable is nearly 10% higher than the site average.”
Veera Korvenkari
Digital strategist at Sokos
Retain
“Game mechanics give us a way to listen to our customers’ preferences and use that information to direct products to the markets that they’ll perform best in.”
Maria Stigsnæs-Eriksen
Head of E-Commerce Sales & Campaigns at Masai
Collect data
“Data collected over time using gamification has now provided us with an extended knowledge of our customers and potential customers, so we can deliver personalized experiences.”
Rebecca Mester Vestergaard
Digital Marketing Specialist at Kop & Kande
How it works
With our gamification platform, you can create engaging marketing games with ease, even without prior coding experience. The platform provides a user-friendly interface, allowing you to customize games and incorporate branding elements to create memorable playable experiences for your audience.
- Choose between over 30+ different marketing game concepts
- Design the marketing games to fit your brand guidelines
- Embed your branded games across your different channels and strategies
- Capture valuable customer data and insights with customizable forms
“We knew that this type of campaign (gamification) was very effective, but our experience was that they were very difficult to execute and manage well. When we discovered the Playable platform, we felt it was a tremendous gift. Managing the backend is easy and intuitive and the technical setup, the functionalities and the flexibility are simply at an impressively high level.”
– Allard de Wijkerslooth, Media & Digital Manager, Carlsberg
Our marketing games
Our gamification platform offers 30+ customizable marketing games that fit into three categories:
Give your audience a chance to win
Luck games
This marketing game category represents formats that are recognized from the physical world like Spin the wheel, Roll the dice, or Scratchcard
Give your audience a chance to win with our digital luck games
Make your audience think
Knowledge games
This marketing game category allows your audience to show their knowledge in concepts like a Quiz, Personality test, or Guess the image
Make your audience think with our digital knowledge games
Let your audience test their abilities
Skill games
This marketing game category creates memorable and long lasting experiences for your target audience with a Puzzle, Memory Game, or Snake
Let your audience test their abilities with our digital skill games
Drive real results, quickly
74
seconds
on average is spent on a playable campaign.
23%
average CTR from a playable campaign.
45%
average form completion rate within a game campaign.
56%
people are more likely to click on gamified ad.
Learn more about our gamification software and the features we offer in our platform.
Proudly powering 650+ brands
You’ll be in great company
