Marketing games are interactive and playable experiences delivered through gamification. They’re designed to promote a product, service, or brand while entertaining and engaging the audience. These games can take various forms such as quizzes, puzzles, wheel-of-fortune, and contests.
Welcome to the world of marketing games! Marketing campaigns delivered through gamification – the perfect way to engage your audience, drive conversions, collect valuable data, and retain customers. With branded games, you can make your brand stand out and provide unique and interactive content experiences for your customers. But don’t take our word for it, hear from users of the Playable platform!
“In just a few months of using Playable’s platform, our engagement metrics have multiplied 4x compared to similar campaigns that don’t employ gamification.” Tony Fredriksson Content Manager + Web Editor, Arla Sweden
“In just a few months of using Playable’s platform, our engagement metrics have multiplied 4x compared to similar campaigns that don’t employ gamification.”
“The average order value, we are talking about real money that our marketing team has made with Playable is nearly 10% higher than the site average.” Veera Korvenkari Digital strategist at Sokos
“The average order value, we are talking about real money that our marketing team has made with Playable is nearly 10% higher than the site average.”
“Game mechanics give us a way to listen to our customers’ preferences and use that information to direct products to the markets that they’ll perform best in.” Maria Stigsnæs-EriksenHead of E-Commerce Sales & Campaigns at Masai
“Game mechanics give us a way to listen to our customers’ preferences and use that information to direct products to the markets that they’ll perform best in.”
“Data collected over time using gamification has now provided us with an extended knowledge of our customers and potential customers, so we can deliver personalized experiences.” Rebecca Mester VestergaardDigital Marketing Specialist at Kop & Kande
“Data collected over time using gamification has now provided us with an extended knowledge of our customers and potential customers, so we can deliver personalized experiences.”
With our gamification platform, you can create engaging marketing games with ease, even without prior coding experience. The platform provides a user-friendly interface, allowing you to customize games and incorporate branding elements to create memorable playable experiences for your audience.
“We knew that this type of campaign (gamification) was very effective, but our experience was that they were very difficult to execute and manage well. When we discovered the Playable platform, we felt it was a tremendous gift. Managing the backend is easy and intuitive and the technical setup, the functionalities and the flexibility are simply at an impressively high level.”
– Allard de Wijkerslooth, Media & Digital Manager, Carlsberg
Our gamification platform offers 30+ customizable marketing games that fit into three categories:
Give your audience a chance to win
This marketing game category represents formats that are recognized from the physical world like Spin the wheel, Roll the dice, or Scratchcard Give your audience a chance to win with our digital luck games
Make your audience think
This marketing game category allows your audience to show their knowledge in concepts like a Quiz, Personality test, or Guess the image Make your audience think with our digital knowledge games
Let your audience test their abilities
This marketing game category creates memorable and long lasting experiences for your target audience with a Puzzle, Memory Game, or Snake Let your audience test their abilities with our digital skill games
74
secondson average is spent on a playable campaign.
23%
average CTR from a playable campaign.
45%
average form completion rate within a game campaign.
56%
people are more likely to click on gamified ad.
Learn more about our gamification software and the features we offer in our platform.
You’ll be in great company