Gamification in retail

Transform your retail experience.

Every interaction matters. With Playable, engage shoppers, boost sales, and build loyalty. Deliver personalized experiences and gather insights to keep customers coming back.

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Empowering retail marketing success

Retail marketers face unique challenges, from engaging price-sensitive shoppers to reducing cart abandonment. Playable’s gamification platform turns these challenges into opportunities, driving performance across all your marketing objectives while seamlessly gathering zero-party data for deeper customer insights.

Attract & engage shoppers

Succeeding in retail marketing means meeting shoppers where they are and giving them the most relevant experience.

  • Meet your audience where they are: Use marketing gamification to capture your audience’s attention on social media, in-store, at the mall (using QR codes), or anywhere else they might be!
  • Get consent seamlessly: Utilize in-game registration forms to gather marketing permissions effortlessly, enabling long-term engagement and remarketing opportunities.
  • Email marketing: Incorporate gamified experiences and contests to make your email marketing strategy work harder, boosting open rates and click-through rates (CTR).
Retail Kop & Kande example with Playable

Drive sales

When it comes to driving sales, retailers face shoppers becoming more price-sensitive, high cart abandonment and the competitiveness of the market during key seasons.

  • Combat price sensitivity: Boost initial and repeat purchases with gamified rewards like discount codes and free samples.
  • Reduce cart abandonment: Use engaging game mechanics, like luck games, triggered by cart abandonment to encourage commitment.
  • Seasonal campaigns: For key shopping events like Black Friday or Christmas, use gamification to drive sales and differentiate your campaigns from competitors.
Retail marketing driving sales example

Deliver personalized experiences

Shoppers don’t just want a seamless experience, they expect it—and are willing to share their data to get it.

  • Collect relevant data: Use forms and specific games such as personality tests to gather data about your customers’ preferences, behaviors, and personal information such as birth dates.
  • Meet expectations: Leverage the collected data to deliver the personalized, engaging and seamless experiences that shoppers expect in 2024, for example a birthday campaign with prizes you know the recipient will love.
  • Unlock marketing automation: Integrate Playable with your preferred software for deeper insights and better efficiency.
Retail marketing example collect data with Playable

Boost brand loyalty

Brand loyalty is harder to gain as shoppers become less predictable and more conscious in their choices. Yet, developing brand loyalty is crucial for brands success nowadays.

  • In-app engagement: Use gamification marketing to gain new app users and engage them directly within the app, rewarding their engagement.
  • Loyalty programs: Launch campaigns specifically designed to reward your loyalty members and make it worthwhile for them to be part of the program.
  • Educate your audience: Effectively communicate your brand values and product USPs using gamification.
Retail marketing loyalty example

Retail success stories with Playable

Søstrene Grene Customer Story with Playable
Get New Customers

Søstrene Grene

Søstrene Grene used Playable to generate brand awareness, high-quality leads, and learn more about their customers.
DFS Customer Story with Playable
Grow Customer Value

DFS

DFS reshaped their digital marketing journey for shoppers using gamification, and they partnered with Playable to do it.
Ooni Customer Story with Playable
Get New Customers

Ooni

Ooni, the popular outdoor pizza oven company, embarked on an innovative marketing journey by teaming up with Playable.
Explore the platform
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Frequently asked questions

  • No, gamification works for both online and physical stores. You can use gamification in retail for many different purposes such as driving online sales, reducing cart abandonment, and driving in-store traffic.
  • Gamification can also be omnichannel, meaning that a wheel-of-fortune you utilize on your webshop to give extra discounts before shoppers pay can also be used in-store using iPads at cash registers.
  • While the ideal game concept can depend on many factors, such as your target audience, the specific marketing goal you are trying to achieve, and the time of year, we believe that each game concept can be effectively used in the retail industry.
  • However, based on platform data, we have seen that knowledge games are the most popular game types in the retail industry, followed by luck games.
  • Data is collected via form entries, game metrics (e.g., personality test answers), and analytics tracking.
  • Data transfer can be exported manually or through integrations, and analytics data can utilize event tags/GTM.
  • All games are by default mobile-responsive responsive upon publishing.It is also possible to build mobile-only games.
  • Using the Playable platform, game can also have a specific layout based on the access device category (desktop, mobile, tablet)
  • Playable offers a fully integrated and advanced prize management system and winner management solution.
  • You will have full flexibility, control, and security when setting up and awarding prizes.
  • The Playable platform includes a real-time dashboard and analytics to enable you to monitor campaign visits, registrations, engagement insights, conversion rates, drop-offs by flow step or page, and more.
  • With over 40 native integrations, you can send your data to your CRM system, integrate it into your email platform, and even connect it to your preferred analytics tool.
  • For online promotion, you can use any owned channels that can display our games as an iFrame or a webview.
  • For offline promotion, you can use our integrated QR generator both for on-screen display or high-quality printing.
  • Playable is ISO 27001:2022 certified. – Data protection policies are in place, and we have procedures to ensure compliance with these policies.
  • We are also audited by external auditors annually for GDPR compliance.

By working with us, you will receive:

  • A dedicated Onboarding Specialist to help you get a valuable start to your gamification journey.
  • A Customer Success Manager as your direct point of contact at Playable, providing dedicated support, data-driven brainstorming, and business performance reviews.
  • Online chat support based in our headquarters in Aarhus, ready to answer any technical questions you might have with a response rate of 17 seconds.

What our retail customers say…

“In the month following a playable campaign, participants are much more engaged. We see higher open rates, click rates, and conversion rates also. Converting 15% of the leads into customers is exciting. That is something very hard to re-create using any other marketing activities.”

Mikkel Skov Søgaard, CRM Specialist at Søstrene Grene

Kop & Kande x Playable

“Data is important for us and Playable games give us the opportunity to collect that data in a fun and engaging way – for new customers as well as specific campaigns towards our customer loyalty club members.”

Lars Birklykke, Marketing consultant, Kop & Kande

DFS x Playable

“I would definitely recommend Playable to others. It’s not a big investment compared to the amount you get back from it! We have seen playable campaigns leading to over £2M in revenue over the course of our first year with the platform, looking at orders made by shoppers following their participation in a playable campaign”

Charlotte Coleman, Digital Marketing Executive at DFS.