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Guides

This page has an overview of all of our e-guides and ebooks, with information about gamification, including useful knowledge and inspiration for your marketing campaigns and strategy.

Making Christmas marketing playable

This ebook explains how to make your brand stand out during Christmas season with playable marketing.

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Switching On

This e-guide explores always-on marketing campaign. Why would one turn off campaigns who are turning customers to your brand?

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Actions Don’t Align To Intentions

A comparison of YouGov consumer data to Playable platform: what consumers said was conservative to how they actually behaved.

Digital marketing transformation e-guide

Digital Transformation

This e-guide outlines how game mechanics can help brands enhance their digital marketing transformation and create immersive experiences.

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Marketing is a data game

Get the latest consumer research by YouGov and Playable about gamified marketing campaigns.

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Navigating the customer journey

What are the challenges within the customer journey, including gaining, targeting and growing, and creating a retention strategy?

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Retail is under pressure

What challenges do retail marketers face when generating brand awareness and leads?

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