The gamification platform for marketing
Playable is a flexible platform that allows you to integrate gamification in your marketing in all stages. We’re a tool available any time and best used throughout the customer journey to immerse audiences in playable brand experiences
Want to explore your potential with Playable?
The Playable platform offers 30+ customizable game concepts that fit into three categories:
Give your audience a chance to win
This game category represents formats that are recognized from the physical world like Spin the wheel, Roll the dice, or Scratchcard Give your audience a chance to win with our digital luck games
Make your audience think
This game category allows your audience to show their knowledge in concepts like a Quiz, Personality test, or Guess the image Make your audience think with our digital knowledge games
Let your audience test their abilities
This game category creates memorable and long lasting experiences for your target audience with a Puzzle, Memory Game, or Snake Let your audience test their abilities with our digital skill games
Our platform empowers everyday users to ideate, build, and execute gamification campaignsHere are the key features that enable this:
Game content flow and landing page management, dynamic content, video embedding, countdown modules, social sharing, interactive pop-ups, and more.
The Playable platform has an intuitive frontend editor that makes using game mechanics quick and easy. Use the custom landing page builder to ensure on-brand experiences and a pre-launch demo mode to do that last quality check.
With so many different types of mechanics you can create campaigns and experiences that will complement your wider marketing strategy and help you exceed your goals and KPIs.
Website, application, in-store, and social media. Wherever you engage with your customers you can embed your Playable experiences and create 360 campaigns that will delight.
Use global settings to add your brand’s fonts and colors to ensure brand consistency across all your Playable campaigns.
Apply custom CSS and use toggle grids for enhanced layout. Responsive design for desktop, mobile, and tablets.
With over 70+ native integrations, we have you covered with email and marketing automation platforms, analytics tools, storage solutions, and all major CRM systems.
Advanced reward and prize management including location-based prizes and mobile voucher management. Even integrate with your loyalty points system.
Keep an eye on campaign visits, registrations, engagement insights, conversion rates, and drop-offs by flow step or page.
Create branded templates to ensure consistency for your brand and above all speed up your campaign execution.
Grant role-based access to the platform and manage access rights for campaign contributors.
Whatever you build, the Playable platform will sit well within your marketing tech stack. Send your data to your CRM system, integrate into your email platform, and even connect your preferred analytics tool. With over 70+ native integrations to work with we are certain we can provide the right solution. Here are just a few:
Creating the perfect campaign is just the start. To really maximize efforts and performance, we know how important it is to track every part of your customers’ journey. That’s why you can connect your favorite analytics software to the Playable platform including:
The Playable platform comes with a live dashboard so you can keep track of all game campaign activity
Our Playable support experts obsess about your success. Customers receive all the support they need to build and activate exciting and engaging campaigns that truly deliver outstanding results. Whether it’s last minute technical support required or strategic thinking and planning, the Playable Customer support team are always on hand to help
Customer satisfaction based on all incoming conversations in 2022.
6 offices with gamification specialists ready to help you in your global, or local market
Less than 30 seconds average response time through our chat support.