Native Advertising Days 2024: Playable
Useful resources for publishers and advertisers.
Playable’s marketing gamification platform sits at the core of our offering for publishers and advertisers; harnessing the human instinct to play in order to capture and hold consumer attention in a competitive digital landscape. Playable ads integrate gamified interactivity directly into ad spaces, motivating engagement and leaving a lasting impression.
Games for publishing
30+ game types available from the Playable platform – explore those that the publishing industry loves, and more!
Success stories
Gamification is breaking new ground in the native advertising universe for Ekstra Bladet, including a 50% higher CTR. See this and other customer stories.
Gamification resources
Explore our many guides aimed at helping you understand how gamification creates immersive brand experiences.
Quiz your customers about specific subjects, your products or your company.
A highly engaging game where word mastery meets addictive game play.
A game perfect for increasing time spent and a challenge among sudoku lovers.
A personality test is a fun way to engage and learn more about your audience.
Use fun and challenging questions with video to test your customers’ knowledge.
Let players mark off numbers on a card as they are randomly drawn by a caller.