Discover the transformative impact of gamification in finance. Explore strategies for engaging customers, simplifying complex financial processes, and optimizing financial services.
In the ever-evolving financial sector, staying ahead means embracing innovation. One of the innovations financial businesses can embrace is marketing gamification, where it has emerged as a dynamic tool transforming the financial services landscape. In an era where digitalization is reshaping customer interactions, financial institutions can leverage gamification to boost engagement and redefine their customer experience.
This article explores the impact of marketing gamification in finance, shedding light on its benefits and strategies, with real-world examples.
Gamification in finance involves transforming routine financial processes, activities, and marketing tactics, into enjoyable and engaging interactions. It’s about infusing game mechanics into the more serious world of finance to boost customer engagement and product knowledge, to name a few goals.
Marketing activities in finance demand precision and knowledge of the different services available, yet gamification introduces fresh approaches to encourage better investments and engagement. It doesn’t mean turning financial activities into children’s games but making traditional operations and choices enjoyable by integrating game elements. The impact of gamification in finance extends to attracting new and potential customers, educating current ones on the different financial products and services available, increasing loyalty, and much more.
Marketing gamification holds immense potential, offering benefits for both customers and financial organization:
To successfully utilize marketing gamification in finance, consider these tried-and-tested strategies:
Utilize gamification campaigns, such as luck-based or skill-based games, to acquire new marketing permissions and raise awareness about your services.
Implement gamification, especially knowledge-based games such as quizzes & personality tests, to educate potential and current customers on the extensive possibilities related to savings or investments.
Leverage marketing gamification campaigns to reward savings or investments, offering enticing incentives like prizes, cashback, or exclusive services to enhance customer engagement.
Employ gamification campaigns as a tool to collect behavioral data, providing valuable insights to optimize your services, support systems, customer services, and marketing strategies.
Use gamification to maintain audience engagement and stay top of mind. This can include strategies tied to local events, seasonal holidays, and other occasions, ensuring a continuous and interactive connection with your audience.
Below we will introduce examples of gamification in finance for different types of financial services.
Pro Løn is a Danish company providing a straightforward and convenient payroll administration system for businesses.
Key highlights:
Pro Løn did another gamified campaign, this time to collect valuable data insights about their audience.
Krifa is a trade union and social security fund based in Denmark.
Campaign highlights:
CTA: Plus, at the end of the experience, they drove conversions by saying “You didn’t win the big prize of 1000kr? No worries, you can still get your 1000kr giftcard by becoming a member today!
Campaign results:
Din Sundhedsfaglige A-kasse is a Danish insurance fund.
CTA: Come back every day until Christmas for more surprises
“I almost fell off my chair when I saw the results. The Christmas Calendar performed extremely well, with crazy exposure – 6.5 times more than the year before.” – Mie Bertelsen, Communication Consultant at Din Sundhedsfaglige A-kasse
“I almost fell off my chair when I saw the results. The Christmas Calendar performed extremely well, with crazy exposure – 6.5 times more than the year before.”
So, there you have it—finance with a twist! Marketing gamification isn’t just fun and games and it’s making its mark in the financial services world as we speak. We’ve seen how Pro Løn, a Danish payroll company, spiced up their marketing by using quizzes and personality tests to keep accountants in the loop. And how Krifa, a trade union and social security fund, used a very simple fall wheel of fortune to get new marketing permissions.
These tactics are for both B2B and B2C players. Whether you’re a business streamlining payroll or a company promoting financial health and investment best practices, gamification can help!
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