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Play to stay: Building lasting customer loyalty with gamification

Looking to retain more customers, build deeper relationships, and drive long-term brand loyalty? Join us together with Jesper Tofte Søegaard from Lobyco, to discover how gamification can help you turn today’s loyalty challenges into powerful marketing opportunities.

Watch our 50-minute on-demand webinar where we’ll explore how brands are using gamification to solve loyalty challenges and build stronger customer relationships.

Guest speaker: Jesper Tofte Søegaard, Head of Sales at Lobyco Europe.

Watch here


  • A breakdown of what truly drives customer loyalty in 2025.
  • The biggest challenges marketers face when trying to retain customers – and how to solve them using gamification.
  • How marketing gamification can increase retention, repeat engagement, and lifetime value.
  • Real-life case studies from brands across industries .

This webinar is designed for marketing professionals across industries who want to make loyalty a strategic growth driver, including:

  • Loyalty & CRM Managers looking to boost retention and engagement
  • Marketing Directors & Strategists needing fresh tactics in a competitive market
  • Brand & Customer Experience Leaders wanting to deepen relationships with top customers
  • Any marketer exploring the power of gamification to drive long-term loyalty