We take the protection of your data seriously
Because we process personal information, we have implemented the following privacy policy, which explains how we process your personal data.
When you visit our website or interact with Playable, the contents of this privacy policy as well as the additional documents named in the policy applies to the processing of your data. This privacy policy defines how we process all the personally identifiable information that is collected.
In order to best protect your personal data, we continuously monitor the level of risk associated with our processing of your data. We are especially careful and seek to minimize data processing when it comes to data that can negatively affect your personal rights, including risk of discrimination, identity theft, economic damage, loss of reputation, or release of confidential information.
Contact Information
Playable ApS is responsible for the processing of your data, and we ensure that your personal information is processed in accordance with the law.
Data we process
We process data about you in order to improve the services and products we offer, to communicate with you and for the purpose of offering you relevant products from Playable.
The data we process includes:
General personal data, such as
In some cases, we may need to compare your data with data that we receive from other actors, such as from social media.
Before we compile any data, we evaluate whether there is a risk that the process will negatively impact your privacy. If that is the case, we will inform you about the action and its purpose and ask for your permission in order to continue.
Our digital solutions are based on various technologies with the goal of ensuring a user-friendly and secure experience. These technologies can automatically collect data, either directly from us or from a third party on our behalf, in order to offer the best possible solution. See below for more information about cookies and clickstream analysis, which are examples of these technologies.
Cookies, purpose, and relevance
If we place cookies, you will be informed of their use and the purpose of collecting data via cookies.
We obtain your consent
Before we place cookies on your equipment, we ask for your permission. Cookies that are necessary to ensure proper functionality and settings can be used without your explicit permission.
Clickstream data
All visits to a digital solution trigger the sending of information from your browser to a server. It is via the analysis of this data that we optimize the digital solution. Data is collected by a third party on our behalf.
Data about your computer can be collected in connection with system administration and internal marketing-related analysis. This data is comprised of statistical information about users’ behaviour in the digital solution.
Examples of data that are collected and analyzed:
We collect and store your data for specific purposes or other legally allowed, business-related reasons. This can be necessary, for example, in the following cases:
We process only relevant personal information
We only process relevant personal data that is necessary to fulfill our goals. We minimize the amount of data collected and anonymize it when possible, as long as it doesn’t negatively impact our obligations or the services we provide.
We monitor and update your personal information
We ensure that the personal information we use about you is not incorrect or misleading. We also make an effort to update your personal information on an ongoing basis.
We delete your personal information when it is no longer necessary
We delete your personal information when it is no longer required in connection with the purpose for which it was collected. This period of time depends on the nature of the information and the purpose for which it is being stored.
We do not share your personal information with partners or other actors who will sell or use your personal information for their own purposes.
We do not request your permission if we are legally required to share your personal information, for example in connection with a report to the public authorities.
We share personal information to our data processors and other trusted businesses or persons to process it for us, based on our instructions and in compliance with our privacy policy and any other appropriate confidentiality and security measures.
We might share your information with data processors both within and outside the EU. If we share your information with data processors, we ensure that their level of security regarding personal information lives up to the requirements we have laid out in this policy and in accordance with applicable laws. We have, among other things, requirements regarding data processing, information security, and compliance with the General Data Protection Regulation (GDPR) and our ISO27001:2022 vendor approval process.
Google Analytics
We use Google Analytics as a web analysis solution in our digital solutions. In connection with this, we send web analytics data from our digital solutions to the service Google offers for analysis. In this regard, Google Analytics functions as a “Data processor” of the data and we are the “Data controller” of the data, and our data may only be passed along by agreement or in order to uphold legal requirements.
Hubspot
We use Hubspot as our Customer Relation Management system (CRM-system). We process relevant data in Hubspot in order for us to communicate with you and manage potential and current customers.
Recordings of video meetings
If you have an online meeting with one of our colleagues from Playable, it might be relevant to record this meeting in order to share the recordings with you after the meeting, store and analyse information in the recording.
You will always be notified and asked for consent before the recording starts with the option to reject being recorded.
Our websites use retargeting technologies. This gives us the ability to advertise directly to our visitors on other websites. Based on the interest shown by visitors to our websites, we believe that showing personalized, interest-based advertisements is more interesting for our customers than advertisements that have no personal relevance.
We protect your personal information and have internal rules regarding information security
We have adopted internal rules regarding information security, which contain guidelines and precautionary measures that protect your personal information against being destroyed, lost, altered, published in an unauthorized manner, or accessed by unauthorized persons.
We have established procedures for granting access to our employees who process personal information and data, which includes information about personal interests and behaviors. We monitor their actual access through logging and supervision. In order to avoid data loss, we create continuous backups of our data. We also protect the confidentiality and authenticity of your data with the help of encryption.
In the case of a security breach that results in a high risk of you being the victim of discrimination, ID theft, economic loss, loss of reputation, or other significant inconvenience, we will notify you of the security breach as quickly as possible.
Right to Access Your Personal Data
You have the right to know what personal data we process about you, where we got it from, and how we use it. You can also ask how long we store your data and who we share it with.
If you request it, we will provide you with a copy of your personal data. However, in some cases, access may be limited to protect others’ privacy, trade secrets, or intellectual property rights.
To exercise this right, please contact us using the details provided at the top of this policy.
Right to Correct or Delete Your Data
If you believe the personal information we hold about you is incorrect, you have the right to have it corrected. Simply reach out to us with the necessary corrections.
In some cases, you also have the right to request the deletion of your data—for example, if you withdraw your consent, or if the data is no longer needed for the purpose it was collected. If you believe we are processing your data unlawfully, you can also ask for it to be deleted.
When you request a correction or deletion, we will review your request and act as quickly as possible.
Right to Object to Data Processing
You can object to the processing of your personal data, particularly if it is used for marketing purposes. If you do so, we will stop processing your data unless we have a legitimate reason to continue.
To submit an objection, please contact us using the details at the top of this policy.
Right to Data Portability
You have the right to receive a copy of the personal data you have provided to us in a commonly used format. If we process your data based on your consent or a contract, you can also request that we transfer your data to another service provider.
How We Handle Your Requests
If you request access, correction, deletion, or object to our processing of your data, we will respond as quickly as possible—no later than one month from the date we receive your request.
What is the Playable Platform?
The Playable Platform (app.playable.com) is a subscription-based SaaS platform provided by Playable. It allows companies (our customers) to create and launch marketing campaigns using gamification – adding game-like elements to engage users and raise awareness.
How Games and Campaigns Work
Playable offers over 30 customizable game concepts. Our customers design and launch these games through the platform.
Data Collection and Processing
When you participate in a campaign, data may be collected with Playable acting as a data processor on behalf of our customer. The type of data collected depends on the campaign settings and may include:
IP Address Processing
Your IP address is always processed to ensure platform security, prevent fraud, and maintain reliable service.
We strive at all times to comply with relevant laws including principles for privacy and data protection. We therefore update this policy regularly, for example when there are changes to the law. Significant changes will be announced on our website.