Playable ads

Game-changing engagement in advertising

Playable ads redefine digital engagement by transforming traditional banner advertising into immersive, interactive experiences.

Using game mechanics directly within ad spaces, playable ads motivate engagement, provide valuable data collection and leave a lasting impression for brand memorability.

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The power of play in advertising

We know how powerful marketing gamification is; playable ads build upon this foundation, harnessing the human instinct to play in order to capture and hold consumer attention in a competitive digital landscape.

Playable ads offer transformative opportunities for all industry sectors, enabling publishers and advertisers alike to enhance user engagement, increase time spent with brands, and leverage the intrinsic power of play for unforgettable brand experiences.

For advertisers

For publishers

How do playable ads work?

With the Playable marketing gamification platform at the core, we enable you to tailor and deploy gamified marketing campaigns as playable ads, that captivate audiences and elevate the impact of display advertising.

Create your game
Build your game in the Playable platform

Choose ad format
Select classic display or banners, and test

Launch your ads
Download for ad server and launch

Track & Evaluate
Measure game funnel flow and ad metrics

Key benefits of playable ads

From passive to active interactivity

Seamlessly integrate gamification into ads.
Create more meaningful and engaging interactions.
Drive higher engagement metrics and CPM rates.

Quality engagement

Capture and hold user attention.
Transform users into active participants.
Increase time spent with your brand, enhancing memorability.

Seamless experience

Keep users engaged without leaving the site.
Reduce bounce rates & increase on-site time.
Supports justification for higher ad rates.

Data-driven optimization

Effortless zero-party data collection.
Allows precise campaign and budget adjustments.
Improves ROI and overall marketing effectiveness.

Playable Ads for Advertisers

Maximize engagement, zero party data and ROAS with more meaningful experiences.

Enhanced user engagement

Convert viewers to participants, boosting engagement and brand affinity.
Drive higher conversion rates and stronger customer loyalty.

Zero-party data integration

Connect and feed data directly back your CRM.
Deeper customer understanding actionable insights.

Data-driven insights

Generate valuable real-time data on audience preferences and behaviors.
Enable precise campaign adjustments to optimize ROAS.

Quality interaction & memorability

Deliberate engagement ensures interactions are meaningful and memorable.
Enhance user experience and brand recall, increasing the likelihood of brand choice.

Cost efficiency and higher ROI

Interactivity leads to higher engagement compared to traditional ads, improving ad spend efficiency.
Directly impacts ROI, with meaningful interactions boosting conversion rates.

Playable Ads for publishers

Maximise user experience, ad revenues and effective inventory growth with interactivity.

Increased time on-site

Engage audience longer, reducing bounce rates and increasing session durations.
Boost page views and ad revenue from increased engagement.

Higher CPM rates

Justify higher CPMs due to higher-quality engagement metrics.
Attract premium advertisers seeking more effective ad formats, boosting ad revenue.

Enhanced user experience

Improve site experience with engaging and relevant ads.
Increase user satisfaction, leading to more return visits and a stronger site reputation.

Innovative ad product offering

Differentiate ad inventory with interactive ads.
Enhance attractiveness to both new and existing advertisers, promoting growth and competitiveness.

Optimized ad inventory usage

Offer premium ad products justifying higher prices through proven effectiveness.
Maximize revenue per ad slot, minimizing waste and optimizing overall revenue goals.