Our company

Welcome to Playable

Playable is the gamification platform for marketers. We transform engagement into action, data into insight, and brand moments into measurable impact,  with interactive marketing experiences that captivate and convert.

Our flexible Saas platform allows marketers to create, tailor and deploy marketing gamification campaigns at scale to deliver results at every touchpoint.

Powering the playable marketing of 650+ brands globally, 15 games are played every second from our platform.

Founded in 2017 in Denmark, our expert teams in Aarhus, Copenhagen, Helsinki, and London inspire marketing where play means business, every day.

How we changed the game

Playable was established in Denmark in 2017, as Leadfamly. Recognizing the challenges faced by businesses in adapting to evolving consumer behaviors – and struggling to connect with their target audiences, we harnessed the power of play and the concept of marketing gamification technology. 

Enter the Playable platform; an accessible, self-serve gamification platform, enabling companies to engage meaningfully with their audiences

Today, we’re dedicated to helping ambitious marketers integrate playable marketing into their strategies.

  • 2017 – 1st game launched from our platform
  • 2018 – 100 customers in the first full year
  • 2018 – First venture capital investment
  • 2018 – London operations opened
  • 2019 – 2 game plays every second from our platform
  • 2019 – Finland operations opened
  • 2020 – 30th game type launched
  • 2021 – 1 million game plays achieved in 1 day
  • 2022 – 600 customers – check!
  • 2022 – 100,000 game campaigns created from our platform
  • 2022 – Leadfamly rebrands as Playable
  • 2023 – 15 game plays every second from the Playable platform
  • 2024 – Reached 10m EUR annual recurring revenue (ARR)

Our PLAY behaviours

Pioneering Spirit image. One of Playable's 4 core behaviours.
Leaning in image. One of Playable's 4 core behaviours.
Accountability image. One of Playable's 4 core behaviours.
You matter image. One of Playable's 4 core behaviours.

Interested in joining us?