Game-changing marketing at peak season

Online advent calendars

Christmas success starts here!
Unlock the power of gamification to engage your audience with online advent calendars.

Why use online advent calendar games?

Online advent calendars turn the traditional advent calendar into a digital version; and are used as a marketing campaign using gamification and interactivity. They are the perfect way to engage your audience, drive conversions, collect valuable data, and retain customers.

With branded games, you can make your brand stand out and provide unique and interactive content experiences for your customers. But don’t take our word for it, hear from users of the Playable platform!

Success with an online advent calendar

The journey of Søstrene Grene and Playable began with a very successful digital advent calendar that resulted in:

  • An incredible 69% registration rate
  • Over 44,585 subscribers to their newsletter
  • Over 15% of these subscribers became customers!

“The Christmas Calendar was a good test making sure that the investment would be effective. The results made it evident that gamification is a true alternative to other lead forms.”
René Tingskov,  Media & Martech Manager at Søstrene Grene

Why use online advent calendars?

Swipe it game concept icon.

Higher ad
click-through rate

Gamified ads hold a 56% higher click-through rate compared to static ones, ensuring your Christmas ads don’t get lost in the shuffle.

Weekly advent calendar playable icn.

Incredible Christmas registration rate

Playable Christmas campaigns have an impressive 82% registration rate average

Present image

Extended Christmas engagement

On average, users spend an impressive 1 minute and 17 seconds immersed in Playable Christmas campaigns per session.

Advent Calendar and Christmas marketing e-guides

Advent Calendar marketing

Advent Calendar Guide image.

Christmas inspiration

Christmas inspiration guide image

How it works

With our gamification platform, you can create engaging marketing games with ease, even without prior coding experience. The platform provides a user-friendly interface, allowing you to customize games and incorporate branding elements to create memorable playable experiences for your audience.

  • Design the marketing games to fit your brand guidelines
  • Embed your branded games across your different channels and strategies
  • Capture valuable customer data and insights with customizable forms

Drive real results, quickly


on average is spent on a playable campaign.


average CTR from a playable campaign.


average form completion rate within a game campaign.


people are more likely to click on gamified ad.

Proudly powering 650+ brands

You’ll be in great company

Qiagen logo customer success
Danske Bank logo success story