Why use marketing games?

Welcome to the world of marketing games! Marketing campaigns delivered through gamification – the perfect way to engage your audience, drive conversions, collect valuable data, and retain customers. With branded games, you can make your brand stand out and provide unique and interactive content experiences for your customers. But don’t take our word for it, hear from users of the Playable platform!


“In just a few months of using Playable’s platform, our engagement metrics have multiplied 4x compared to similar campaigns that don’t employ gamification.”

Tony Fredriksson 
Content Manager + Web Editor, Arla Sweden


“The average order value, we are talking about real money that our marketing team has made with Playable is nearly 10% higher than the site average.”

Veera Korvenkari 
Digital strategist at Sokos


“Game mechanics give us a way to listen to our customers’ preferences and use that information to direct products to the markets that they’ll perform best in.”

Maria Stigsnæs-Eriksen
Head of E-Commerce Sales & Campaigns at Masai

Collect data

“Data collected over time using gamification has now provided us with an extended knowledge of our customers and potential customers, so we can deliver personalized experiences.”

Rebecca Mester Vestergaard
Digital Marketing Specialist at Kop & Kande

How it works

With our gamification platform, you can create engaging marketing games with ease, even without prior coding experience. The platform provides a user-friendly interface, allowing you to customize games and incorporate branding elements to create memorable playable experiences for your audience.

  • Design the marketing games to fit your brand guidelines
  • Embed your branded games across your different channels and strategies
  • Capture valuable customer data and insights with customizable forms
Example of Marketing games: Carlsberg

“We knew that this type of campaign (gamification) was very effective, but our experience was that they were very difficult to execute and manage well. When we discovered the Playable platform, we felt it was a tremendous gift. Managing the backend is easy and intuitive and the technical setup, the functionalities and the flexibility are simply at an impressively high level.”

– Allard de Wijkerslooth, Media & Digital Manager, Carlsberg 

Our marketing games

Our gamification platform offers 30+ customizable marketing games that fit into three categories:

Give your audience a chance to win

Luck games

This marketing game category represents formats that are recognized from the physical world like Spin the wheel, Roll the dice, or Scratchcard

Give your audience a chance to win with our digital luck games

Make your audience think

Knowledge games

This marketing game category allows your audience to show their knowledge in concepts like a Quiz, Personality test, or Guess the image

Make your audience think with our digital knowledge games

Let your audience test their abilities

Skill games

This marketing game category creates memorable and long lasting experiences for your target audience with a Puzzle, Memory Game, or Snake 

Let your audience test their abilities with our digital skill games

Drive real results, quickly


on average is spent on a playable campaign.


average CTR from a playable campaign.


average form completion rate within a game campaign.


people are more likely to click on gamified ad.

Proudly powering 650+ brands

You’ll be in great company

Qiagen logo customer success
Danske Bank logo success story