Content marketing

Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. The aim of a content marketing strategy is to provide information, entertainment, or educational value to potential customers, ultimately building brand awareness, establishing credibility, and driving customer action.

Content marketing & gamification

Content marketing and gamification can form a dynamic duo in engaging and captivating audiences. By incorporating gamified elements into content strategies, brands can enhance user participation and interaction. Playable marketing injects an element of fun and competition into the content, driving higher engagement levels. But don’t take our word for it, hear from users of the Playable platform!


“In just a few months of using Playable’s platform, our engagement metrics have multiplied 4x compared to similar campaigns that don’t employ gamification.”

Tony Fredriksson 
Content Manager + Web Editor, Arla Sweden


“The average order value, we are talking about real money that our marketing team has made with Playable is nearly 10% higher than the site average.”

Veera Korvenkari 
Digital strategist at Sokos


“Game mechanics give us a way to listen to our customers’ preferences and use that information to direct products to the markets that they’ll perform best in.”

Maria Stigsnæs-Eriksen
Head of E-Commerce Sales & Campaigns at Masai

Collect data

“Data collected over time using gamification has now provided us with an extended knowledge of our customers and potential customers, so we can deliver personalized experiences.”

Rebecca Mester Vestergaard
Digital Marketing Specialist at Kop & Kande

How it works

With our gamification platform, you can create interactive and playable content marketing campaigns with ease, even without prior coding experience. The platform provides a user-friendly interface, allowing you to customize your playable campaigns and incorporate branding elements to create memorable playable experiences for your audience.

  • Design the content marketing campaigns to fit your brand guidelines
  • Embed your branded campaigns across your different channels and strategies
  • Capture valuable customer data and insights with customizable forms
Example of Omnichannel campaign: Carlsberg

“We knew that this type of campaign (gamification) was very effective, but our experience was that they were very difficult to execute and manage well. When we discovered the Playable platform, we felt it was a tremendous gift. Managing the backend is easy and intuitive and the technical setup, the functionalities and the flexibility are simply at an impressively high level.”

– Allard de Wijkerslooth, Media & Digital Manager, Carlsberg 

Drive real results, quickly


on average is spent on a playable campaign.


average CTR from a playable campaign.


average form completion rate within a game campaign.


people are more likely to click on gamified ad.

Proudly powering 650+ brands

You’ll be in great company

Qiagen logo customer success
Danske Bank logo success story