Welcome to our first 2024 edition of Level Up with Playable!
In this edition, we’re diving into the essentials of launching/improving your gamification strategy for a successful 2024 and unlocking its full potential, along with practical insights on how to optimize your campaigns’ tracking for success. Plus, catch our new B2B inspiration guide as well as two seasonal articles on Valentine’s Day and Winter campaigns for inspiration.
And that’s not all – for the first time ever, we’re shining a spotlight on our new Campaign of the Month award. Each month, we’ll showcase a campaign that has caught our attention, whether for its impressive build, innovative promotion strategies, or remarkable results. Stay tuned each month!
Join us as we delve into the highs and successes of 2023, providing a sneak peek into the gamification strategies that will dominate 2024.
Don’t miss it – join the 147 others already signed up!
On January 30th at 10:15 CET
Duration: 45 minutes
Explore these expert resources to plan, execute, and promote your gamification campaigns, depending on your industry focus.
How to plan your gamification strategy
Start 2024 the right way by implementing a comprehensive gamification strategy.
B2B inspiration guide
7 B2B campaigns that proves B2B marketing & gamification works!
Winter marketing campaigns
Winter marketing 101: Tips, tricks, and 6 inspiring gamified campaigns.
Valentine’s Day campaigns
10 easy-to-implement Valentine’s Day campaigns for fresh ideas.
Learn, master and conquer the Playable platform. In this edition, we focus on tracking, analyzing, and optimizing your campaigns to achieve optimal success.
Understanding campaign statisticsFor every campaign, the Statistics tab offers a comprehensive overview of gathered data—this article delves into what you can find there!
Understanding the funnel statisticsThe funnel statistics can be used to evaluate how your campaign is performing and to identify how it can be optimized in real-time or what you can do better next time!
How to track your campaigns to boost results? (Beginner level)In this article, we explore four crucial steps to take before launching a campaign, ensuring you are better equipped to evaluate its performance.
Tracking user behavior via data layer events (Advanced level)Discover how to enhance your data collection process and gain deeper insights into user experiences by tracking users through data layer events.
Let’s give a round of applause to BLUSH!
Game type: Drop game w. leaderboardGame description: Players aimed to “catch” advent calendars in their basket while avoiding other objects that deducted points. Prize: The top 3 players in the leaderboard won one of their physical advent calendar.
The game gained immense popularity in Iceland, with participants actively discussing winning strategies in Facebook groups and even caught the attention of DV.is, a well-known Icelandic newspaper.
Try the game here!
Does your campaign deserve to be put in the spotlight as well? Nominate it here!
We are happy to introduce AI support in the platform! This first version is built on OpenAI’s chat GPT models and focuses on content writing. It can be used to transform headlines, animated headlines, text blocks, and buttons, for example, to translate, streamline, condense, expand, proofread, and more.️
Read more here!
Note: The AI tool will only be available for customers on enterprise, premium, and core plans
You can always reach out to your dedicated Customer Success Manager or use our chat support to get hands-on support when using the platform. For any other inquiries, you can contact us here.
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