Welcome to the first 2025 edition of Level Up!
In this issue, we’re sharing resources to help you seamlessly integrate seasonal gamification campaigns into your overall marketing strategy. Don’t miss our feature article on Valentine’s Day—it’s packed with inspiration for campaigns for the romantic period.
That’s not all! We’re also inviting you to an exclusive webinar designed to help you plan your seasonal marketing strategy for 2025 and beyond.
Seasonal marketing is your opportunity to drive engagement, boost sales, and stay top-of-mind year-round.
Join us for an exclusive webinar where we’ll show you how to plan successful seasonal and holiday marketing campaigns that support your business goals.
Duration: 45 minutesOn January 29th at 10:00 CET
Explore these expert resources to plan, execute, and promote your gamification campaigns. (Bookmark this landing page for future reference!)
Valentine’s Day marketing
Elevate your Valentine’s Day marketing with gamification.
Guide: seasonal marketing
Learn how to plan your seasonal marketing strategy for success.
Always-on marketing: optimise your customer journey
Create a lasting impact on your audience with always-on campaigns.
On-demand webinar: how to plan your gamification strategy
Plan your gamification campaigns to drive results all year long.
Let’s give a round of applause to Rains, the Danish outerwear lifestyle brand, and their gamified Winter Jacket Guide!
This standout campaign takes online shopping to the next level. Designed as an engaging personality test, it helps users discover the winter jackets that perfectly match their needs. Here’s what makes it special: customers spend more time interacting with Thermal products, enjoying a tailored experience that simplifies their decision-making journey.
Game type: Personality test. Game description: The Winter Jacket Guide consists of 4 questions about the customer’s gender, preferred length, level of insulation, and level of waterproof protection.
The early performance indications from the Winter Jacket Guide have been remarkable, exceeding expectations in key areas like customer interaction, content engagement, and lead conversion.
Does your campaign deserve to be put in the spotlight as well? Nominate it here!
Here are the newest updates from our Product team:
🔀 Improved workflow: Remove winners and delete registrations in 1 step
We have added two new bulk actions that allow you to easily remove winners OR remove winners & delete registrations when testing campaigns.
🌐 New enterprise feature: Allow sub-accounts to access the global media library
You can now create a “global” media library accessible for your sub-accounts, simplifying content sharing across accounts.
📁 New sorting options in media library
Speaking of the media library, we have just introduced 3 new sorting options, making it easier for you to navigate your files and folders.
We’re excited to introduce an exclusive “early bird” feature just in time for your Easter campaign: the Easter Egg Effect. This egg-citing new effect lets users crack open an Easter egg to reveal their prize. Interested in adding some extra fun to your upcoming Easter campaign? Reach out to your dedicated CSM!
You can always reach out to your dedicated Customer Success Manager or use our chat support to get hands-on support when using the platform. For any other inquiries, you can contact us here.
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