Elevate your fan engagement.
Keeping supporters engaged beyond match days is key to success. With Playable, drive deep engagement, boost ticket and merchandise sales, reward partners, and support lasting loyalty.
From maintaining fan enthusiasm during a tough season, to standing out in a saturated market, sports marketers have some distinct hurdles. Playable’s gamification platform transforms these challenges into victories, helping you attract and engage fans, drive attendance, gather valuable data, and deliver personalized experiences that foster loyalty.
In the competitive sports landscape, capturing and maintaining the attention of a varied audience is essential.
With increasing competition and budget constraints, it’s crucial to boost ticket and merchandise sales effectively.
Today’s fans expect relevant experiences that cater to their interests.
Fostering loyalty among fans is crucial for sustained success in the sports industry.
By harnessing the power of play and automating fan engagement, the FAF saw, amongst other great results, a remarkable 21%…
The football club wanted to market the release of new team jerseys, which resulted in 6,529 registrations.
MANY Digital uses gamification to drive app downloads, activate sport sponsorships, and create 743,400 impressions made through 30 campaigns.
There are many different ways to drive ticket and merchandise sales. Here are two examples:
You can sell gamification campaigns to your partners for various purposes, such as brand awareness and driving sales. For example:
By working with us, you will receive:
“During the Euros, more than 50% of the participants opted into the newsletter, so Playable was the main thing supporting our goal of growing our email list. Our biggest outcome is that we are able to collect data so much more efficiently from different marketing campaigns.”
Hanna Korpimäki, CRM & Data Manager at FAF
“Collecting data and sponsorship activation are very important today when it comes to sponsorship. But only 9% of sports sponsorship is activated digitally. Sponsors are increasingly demanding more, and digital gamification helps us meet these demands.”
Morten Svinth, Head of Digital Growth Marketing, Many Digital
“… the Playable platform helped us reach our fans in a way we wouldn’t be able to normally. Our audience became active participants in the game, which created deep engagement in a genuine way.”
Tom van den Boom, Marketing Director, Techonomy & SportsCloud (For Willem II)