When planning marketing campaigns it’s easy to think of them in exactly that format. Campaigns with a start and endpoint.
It’s how marketing activity has traditionally been done.
But why should marketing be like that – and why should marketers have to limit time on something which is otherwise working? Why turn off what is turning customers toward your brand?
Get the e-guide and see how always-on marketing strategy works with game mechanics.
Quite often marketing campaigns are calendar related. Valentine’s Day, Easter, Christmas and so on. Or they are seasonally related – BBQs and suntan lotion during the summer, for example. Other times they may be aligned to new product launches and promotions, but still have the common factor of a finite time to run.
Such a strategy can seem particularly outdated when you consider that the customer is always-on. So in a world where we struggle to tear ourselves away from our digital devices, why should marketing have a start and end date?
Get the e-guide and learn more about gamification and always-on marketing campaigns.