Inspirational Guide

The Marketing Gamification Guide for FMCG

FMCG products are amongst today’s many essential purchases, but while demand may be high, competition is too. Your brand is up against crowded shelves, competitive ad spaces and increasingly cost-conscious buyers.

In this guide, you’ll learn exactly why gamification in marketing proves to be so effective, how to get started with your own campaigns, and other FMCG brands who have achieved success with gamification.

In this guide, discover:

  • The psychology of gamification
  • How gamification works and drives results for FMCG
  • If marketing gamification is right for your marketing strategy

Get inspired by Carlsberg, Arla, SPAR, and other top brands. Download the guide today!


Get the guide here