Inspirational Guide

The Marketing Gamification Guide for B2B

While more commonly seen in B2C, gamification is just as powerful and successful when promoting your brand to other businesses. In fact, our platform data shows that B2B campaigns see above average registration rates than the wider platform average.

This guide will take you through the effectiveness of gamification in B2B marketing, with real examples from brands, and show you how to get started with your own campaign to drive results.

In this guide, discover:

• The power of gamification and how it works in B2B marketing
• How marketing gamification can drive results for B2B
• Examples of great gamified campaigns for B2B brands