Success story
“First of all your set-up is fantastic and user friendly. Secondly, we have complete control over our visuals so we are able to put our own visual mark on every single competition.”
– Marie Boel, Graphical Marketing Coordinator, Marketing, ALDI Denmark
ALDI Denmark wanted to grab their audience’s attention during the summer. The supermarket chain wanted to engage and challenge their audience so they created a Spot The Difference game. With the work of their in-house graphic designer, they created the graphics and were able to quickly create the game on the Playable platform.
They also ‘teased’ the competition on their website and included it into their newsletter. ALDI’s Summer campaign saw fantastic results: long engagement time, a high conversion rate, and positive interactions with their audience. The prize was simple perfect for summer: it was a big bag of ALDI ice cream that winners could pick up in a store.
This activation was a success! It benefited customers while keeping ALDI top-of-mind for their audience. This is important because a recent survey on shopping habits shows that most shoppers (83%) visit between four and nine grocery chains within a year.
ALDI Denmark’s development is done out of the head office in Germany. This means that the parameters for the website, backend set-up, and promotions are designed by headquarters.
Using Playable for marketing gamification campaigns allows ALDI Denmark to design memorable and creative experiences for their audience. It also enables them to run a different kind of promotion and advertising. Gamification amplifies ALDI Denmark’s marketing strategy.
“First of all your set-up is fantastic and user friendly. Secondly, we have complete control over our visuals so we are able to put our own visual mark on every single competition. I am very happy to use the Playable platform— it gives me an overview of the campaign, and the best online support I have experienced to date. High five to the team 😊.” – Marie Boel, Graphical Marketing Coordinator, Marketing, ALDI Denmark
“First of all your set-up is fantastic and user friendly. Secondly, we have complete control over our visuals so we are able to put our own visual mark on every single competition. I am very happy to use the Playable platform— it gives me an overview of the campaign, and the best online support I have experienced to date. High five to the team 😊.”
Campaign Period
10 days
Campaign duration
Visitors
15,000
Visited the game
Engagement Time
90 sec.
On average
Conversion Rate
74.2%
Of all who played the game signed up
ALDI Denmark, a well-known supermarket chain, created a unique experience for their customers. They also used their owned marketing channels (newsletter and social media following) to advertise this summer competition.
Over the 10 days that the campaign ran, almost 15,000 visitors engaged with the campaign, and ALDI Denmark saw a conversion rate of 74.2%. The average time spent playing the Spot The Difference game was 1 minute, 30 seconds.
“As a business, gamification has been a pivotal step forward for innovation within our shopper activation offering for Costcutter. Gamification is the perfect way to communicate and engage with new and existing shoppers, whilst also giving us the opportunity to understand them better and create more personalised communication. It’s a dynamic and engaging platform that is easy to work with from our perspective and easy to engage with as a shopper. “