Unlocking the power of customer insights with Playable

Mastering zero-party data

Welcome to a cookieless world, where digital marketing is undergoing a transformative shift. Privacy regulations and changing consumer preferences are reshaping the landscape, making the collection of zero-party data essential for marketers.

That’s why we’ve crafted this e-guide, packed with insights and strategies to help you navigate this new challenge.

In the e-guide, you will find:

• A brief guide to understand the different types of data
• 5 best practices for collecting zero-party data
• A step-by-step strategy to collect data
• 5 examples from real brands using playable marketing to collect data
• And much more!