Get inspired by amazing campaigns from different industries

21 Gamification campaigns you can learn from

Looking to make real impact with gamification? This playbook is packed with 21 real-world examples of how brands created experiences that made people stop, play, and take action.

What’s inside?

Each page gives you a quick, visual breakdown of a real gamification campaign, including:

  • Game type and prizes: What kind of game was used and what incentive got people playing?
  • Campaign objectives: Was it for lead generation, awareness, loyalty, or something else?
  • Why it worked: Our quick take on what makes each campaign stand out.

Get inspired by BAUHAUS, Co-op, DFS, and other top brands (9+ industries).